Development of Cold-pressed Sangyod Rice Bran Oil Lipstick Products of Kohtao Subdistrict Herbal Community Enterprise, Phatthalung Province
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Abstract
Sangyod rice is a native rice variety and a geographical specialty product of Phatthalung province. Its red-coated grain is highly nutritional, and hence Sangyod rice is in high demand. To date, community enterprises in Phatthalung province have processed Sangyod rice in various products. For instance, the Wisdom Media for Sustainable Agricultural Development Community Enterprise processes Sangyod rice bran, a by-product from rice milling, into cold-pressed Sangyod rice bran oil, and the Kohtao Subdistrict Herbal Community Enterprise produces herbal cosmetics. This research study intends to extend the value of Sangyod rice bran by developing a lipstick product containing cold-pressed Sangyod rice bran oil. The research process includes five steps. Step 1 concerns preparation and community participation. Step 2 involves the process development of cold-pressed Sangyod rice bran oil. Step 3 focuses on the development of lipstick products from cold-pressed Sangyod rice bran oil. Step 4 deals with branding and packaging of cold-pressed Sangyod rice bran oil lipstick products, and step 5 requires an approval for a registration number of cold-pressed Sangyod rice bran oil lipstick products for commercial distribution. As a result, the Wisdom Media for Sustainable Agricultural Development Community Enterprise has now produced cold-pressed Sangyod rice bran oil at 6.90% of Sangyod rice bran. The oil is of high quality and applicable to lipstick products. The innovation generates an annual income of 40,000-50,000 Baht. Meanwhile, Kohtao Subdistrict Herbal Community Enterprise has produced a quality lipstick product containing cold-pressed Sangyod rice bran oil. The product is properly labeled and packaged, with the specified registered number 93-1-6300052492, branded ORY. The consumers of the product are females between the ages of 15 and 60 years old. A survey shows 84% acceptance and 79% showing purchase interest. In conclusion, the lipstick products make a profit of 150,000 - 200,000 Baht per year, which adds value to Sangyod rice bran for community enterprise entrepreneurs.
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