The Community Product Development Based-on Handicraft Local Wisdom of Ban Bang Wuay, Bang-Pla Sub-District Bang Len District Nakhon Pathom Province

Abstract

The study aimed to design and develop community product models based on local wisdom handicraft at Ban Bang Wai, Bang Pla Sub-district, Bang Len District, Nakhon Pathom Province, as well as appraise opinions on community product models and investigate purchasing behavior and factors influencing purchase decision of the designed and developed community products. The study found that Ban Bang Wai Handicrafts Community Enterprise wished to develop five categories of products: 1. backpack 2. shoes 3. basket 4. souvenir and 5. home decoration. Design process and development of products consisted of 1. Sketch 2. 2D Drafting  3. 3D Drafting  4. Plate Present 5. Mock Up and 6 Prototype. The results of the expert opinion indicated that the materials used in the products were suitable at the highest level, included   shoes (  = 4.76; SD = 0.44) and home decoration ( = 4.64; = 0.49), followed by the materials used in the products were suitable at the high level included backpack ( = 4.36; S.D. = 0.49) 2.  It was found that the beauty were found at the highest level, included souvenirs ( = 4.67; SD = 0.49) and basket ( = 4.53; SD = 0.52). The results of the survey on purchasing behavior and factors influencing purchase decision of the designed and developed community products found that demands for purchase of souvenirs were at the highest level (40.16%), followed by basket  (21.31%), shoes (12.31%),  backpack and home decoration were equally at (13.11%). Also, factors influencing purchase decision of the designed and developed community products  included  distinctive products design at the highest level ( = 4.78; S.D. = 0.42), followed by multiple functionality at the highest level ( = 4.61; S.D. = 0.49), selecting the appropriate materials to use in the design was at  the highest level ( = 4.60; S.D. = 0.49),  beautiful models and designs to meet with consumer demand was  the highest level ( = 4.59; S.D. = 0.49) and cultural identity of handicrafts products was at the highest level ( = 4.56; S.D. = 0.50).