The Designing and Developing Contemporary Mad Mee Silk by The Creative Economy Concept with The Resource and Cultural Capitals of Chonnabot District, Khon Kaen Province

Abstract

The research was aimed at designing and developing contemporary Mad Mee silk by the creative economy concept with the resource and cultural capitals of Chonnabot District, Khon Kaen Province. This research was conducted as an action research study, and the target group comprised 5 silk weavers and Mad Mee silk entrepreneur groups in Chonnabot District, Khon Kaen provinces, who were under the developing entrepreneurial stage. The methodology applied was compilation of documentary and field data by interviewing, and by categorizing, analyzing the data and designing products. The research outcomes comprise the design and development of contemporary Mad Mee silk of 5 target groups of community entrepreneurs in Chonnabot District, Khon Kaen province. Four patterns of Mad Mee silk were obtained from each of the five groups. Two patterns were selected for weaving. The design followed the concept of creative economy and the application of traditional Mad Mee local wisdom of Chonnabot District. This is the cultural capital assimilated since the ancestors. The designed patterns were integrated with the creativity in designing new Mad Mee patterns from the concept obtained from the study of resource and cultural capitals of each village. From the results of the study, the items for design inspiration, i.e., certain natural resources, were selected, namely, trees, flowers, topography, and architecture found in each village. The archaeological patterns or the patterns modified from the traditional patterns were integrated.