การออกแบบบรรจุภัณฑ์และการทดสอบตลาดเพื่อเพิ่มมูลค่าผลิตภัณฑ์เครื่องปั้นดินเผาไฟต่ำอีสาน

บทคัดย่อ

The aim of this paper is to present a design work for the logo of product , to develop the package for transportation and promotion of Isan Earthenware, Hua Bueng, Koo Kaew Sub-district, Muang District, Khon Kaen Province. The research was conducted on the basis of sustainable development, like; using raw materials in the local area, focusing on own unique design, promoting the new products, including wisdom preservation as needed by the customers and helping the increase of product's value as well as the villagers' income. The design process started from doing policy analysis for the unique definition of Isan Earthenware, Ban Hua Bueng, Koo Kaew Sub-district which is Isan Earthenware, Ancient Method and Koo Kaew Cultural Source" The name of product's brand is "Koo Kaew Din Pao" This brand is used to design a logo, graphics and packages related to satisfaction assessment in order to be selected by the expert and the target group.