The Influence of Big Data on Ethics and Morality

Abstract

This article “Big influence on ethics and morality” has three objectives 1) To study about Big Data and the importance of Big Data 2) to analyze the influence Big Data on ethics 3) to analyze the influence Big Data on morality. From the study of Objective 1, it was found that Big Data is the set of information about behaviors, Image or audio data, text information and scientific records. Big Data has three main characteristics: large, diversity and rapid change. Big Data today Used in many sectors together. For example, business sector, public relations, public sector marketing, public service, technology sector, artificial intelligence robotics. The second objective found that 1) Utilliarianism, the benefit of Big Data are argued about the quality of happiness. 2) Egoism, Big Data is cautious about controlling access rights to data and using the information.3) Relative Ethic, the concept of right or wrog can always change due to environment factors, but there are some careful factors which are pseudoephalic factors and feeling and emotions.construction factors  The third objective found that 1) Human beings must understand the importance of their existence and their value to the world. 2) According to skepticism, the truly happiness come from satisfaction in daily life by reducing the desire because of easier to self-control, definitely and safely. 3) Moral conscience exists in every human being and can be strong when feeling peaceful and relax. Moreover, the problem of collecting information online negates, in some cases, the lack of opportunities for excuses such as a prisoner case. Finally, the researcher proposed that the state should help to determine the right to collect information and to analyze each type of information because human behavior is not natural as it should be.  And the state should support the study of human science to develop human reasoning as well as support recreation facilities. It is an alternative for those who want peace and good experience.