SERVICE QUALITY OF NONG WUASO DISTRICT MUNICIPALITY UDON THANI PROVINCE

Abstract

This research contains Research objectives 1) To study the service quality of Nong Wua So Sub-District Municipality 2) to compare the quality Service of the Nong Wua So Municipality The sample used for this research was the voter population in the Nong Wua So Subdistrict Municipality. Nong Wua So District 380 persons in Udon Thani Province. The instrument for data collection was a statistical questionnaire used in Data analysis Are descriptive statistics, ie number, percentage, mean and standard deviation for general data. Of sample The inferential statistics were T-test and F-test for the comparison of service quality of Nong Wua So Municipality.

The research results were found that Quality of service of the Nong Wua So Subdistrict Municipality Udon Thani Province Overall, it was at the high level (= 3.97, SD = 0.31) and when considering each aspect, it was found that the side with the highest mean was the service process (= 4.15, SD = 0.38) and service personnel (= 4.12. , SD = 0.33) followed by site setting and ambient conditions (= 4.01, SD = 0.32), and the side with the least mean value was the service channel (= 3.60, SD = 0.40). Quality of service of the Nongwua So sub-district municipality Nong Wua So District Udon Thani Province, classified by sex, age, education level and occupation as a whole, it was found that age, education level and occupation were statistically significant difference at 0.05 level while age was not different. Recommendations for development and solving problems related to service quality of Nong Wua So Subdistrict Municipality Nong Wua So District Udon Thani province, for location and environment arrangement, should provide a service channel for the elderly, the disabled, with sufficient book corners, journals and newspapers during the waiting time to receive services of Nong Wua So Sub-District Municipality.