The Community Participation in Development of Cultural Tourist Site in the Periphery Central Region

Abstract

The aim of this study is to explore the contexts and identity of cultural tourism community and to create a possible guideline for integrated media and identity. And to transfers knowledge about the process of community-based media development for community and stakeholders. This study performed qualitative research using in depth interview as a tool for data collection.

The result has found that, the identity of cultural tourism community in the periphery of central region can be classify into two dimensions, food identity and culture and lives identities. The major challenge for media development is due to the community has various types of media needs such as internet, mass media, and print media which depend on their own identities and indigenous knowledge. There are many possible ways to develop the identities-based tourism. As the finding of this study confirms that, the integration between identities-based tourism with media development led to sustainable development. The study suggests that the possible guideline for identity-based media development should provide community radio for information dissemination among elderly people. Print media such as magazine and brochure for cultural tourism should designed by infographics which could influence attitude, opinion, and behaviors of reader. Moreover, the most powerful option to access the information to every people is online media such as page creation which can be display information and identity of local community. The results also found that, the transfer of knowledge related to public media in the community is required four key processes in media production. “IPNS Model” has been proposed which consists of 1) Identity: I 2) Public Relations Process: P 3) Knowledge needed for media types: N and 4) Public media strategy: S. The model illustrates the community identity in the development of media to promote sustainable development of cultural tourism in the periphery of central region.