The Hyperreality of Food Consumption Culture in the Postmodern Society Through Buddhist Philosophy

Abstract

The objectives of this research paper were to: 1) study the concept of the hyperreality of food consumption culture in the postmodern society; 2) study the Buddhist philosophy on the food consumption culture; 3) integrate the Buddhist philosophy into the problem-solving the hyperreality of food consumption culture in the postmodern society; 4) create a new body of knowledge and model of integrating the Buddhist philosophy into the problem-solving the hyperreality of food consumption culture in the postmodern society. This research was a qualitative one based on documentary research upon the analytic, appreciative and applicative approaches so as to lead to the creativity of new body of knowledge in philosophy and religion.

          The results of research were found as follows: The hyperreality of this symbolic food consumption culture is the outcomes that keep growing the economic development in capitalism, progressing on the information technology and digital society. The Buddhist philosophy on the food consumption culture is based on knowing to scrutinize the food consumption appropriately and physical association (Bhojanasappaya). To know the moderation of food consumption is emphasized on both quality regarding value cultivation and quantity (Bhojanemattannuta) by considering three time of before, present and after moderation including manners of eating. The essential of food consumption along Buddhist philosophy aims at living life carelessly and being mindful at all times including receiving and consuming four factors. The Buddha preached the principle of enoughness, that is to say, knowing the moderation, being an easy babysitter, being conscious in consuming, do not become slave of craving caused insatiably in consuming. Its action is based on congruity of reasonableness caused good results in accordance with wisdom ingeniously. As for the creativity of new body of knowledge on this research is FCR = MWCV.