The Integration of Entrepreneurs' Sufficiency Economy Philosophy into Business Operations in Post Covid-19 Era

Abstract

The objectives of this research paper were to: 1) study the concept of entrepreneurs in business operations in the Post Covid-19 era; 2) study the sufficiency economy philosophy in business operations; 3) integrate the entrepreneurs' sufficiency economy philosophy in their business operations in the Post Covid-19 era; 4) create a new knowledge and model of integrating the entrepreneurs' sufficiency economy philosophy in their business operations in the Post Covid-19 era. This research was a qualitative one based on documentary research upon the analytic, appreciative and applicative approaches so as to lead to the creativity of new body of knowledge in philosophy and religion.

          The results of research were found as follows: The concept for entrepreneurs in business in the Post Covid-19 era running a business in the post Covid-19 era under the framework of adjustment in 4 areas, namely 1) Personnel 2) Finance, Accounting, Investment 3) Marketing and 4) Management. The Sufficiency Economy Philosophy in Business Operations is the middle way of living a balanced life, consisting of 3 rings, 2 conditions, 4 dimensions, integrating the entrepreneurs’ sufficiency economy philosophy in business in the Post Covid-19 era. There should be integration in 4 aspects, namely 1) personnel aspect 2) finance, accounting and investment 3) marketing and 4) management. By using the sufficiency economy philosophy as a tool. As for the creativity of new body of knowledge on this research is 3R2C4D Model.