A Causal Relationship Between Employee CSR and Individual Work Performance and Employee Retention in Hotel Industry.

Abstract

The Objective of this research were (1) to study a casual relationship between CSR on labor and individual work performance. (2)to study a casual relationship between CSR on labor and employee retention. (3) to study a casual relationship between CSR on labor and individual work performance through job satisfaction, organization commitment and quality of work life. (4) to study a casual relationship between CSR on labor and employee retention through job satisfaction, organization commitment and quality of work life. The sample were 480 employees that working in 53 hotels under management of chained-brand hotel in Phuket.

            The research finding were (1) CSR on labor has no direct effect on individual work performance with the value of -0.131 with the value of 0.329 with statistically significant at 0.05 level (2) CSR on labor has direct effect on employee retention with the value of 0.329 with statistically significant at 0.01 level (3) CSR on labor has indirect effect on individual work performance through job satisfaction, organization commitment and quality of work life with the value of 0.438  (4) CSR on labor has indirect effect on employee retention through job satisfaction, organization commitment and quality of work life with the value of  0.818