Tourism Logistics management for Mueang District in Phra Nakhon Si Ayutthaya Province.

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ชลิตา ตริยาวนิช
เอกนรี ทุมพล

Abstract

ABSTRACT


            This research aims to evaluate the logistics management system's potential  In Mueang District, Phra Nakhon Si Ayutthaya Province By using a mix research methodology Use the tool as a questionnaire and interview. By inquiring information from the sample group consisting of 3 groups, namely tourists Entrepreneur in the community And community leaders In Muang District, Phra Nakhon Si Ayutthaya Province By using sampling methods without using probability (Non-probability Sampling) using a total of 400 accidental sampling methods.


            The research found that Most tourists have a age range of 30-35 years, females more than males. In the aspect of tourism behavior, most of the tourists come back to repeat more than 1 time. It takes 1 day to travel. When analyzing the relationship between the logistics elements of tourism and the satisfaction of tourists that will lead to repeated tourism It was found that tourists had a high level of satisfaction in managing the overall logistics component. The community entrepreneurs and community leaders are satisfied with the overall level of good for the tourism logistics component, with an average of 3.30, with suggestions on logistics management. In the same way as Should have tools to support tourists to easily travel into tourist destinations By facilitating safety and should include groups of individuals or related agencies to promote knowledge in Logistics to support tourism activities And there are agencies that are directly responsible for this To manage the logistics elements of tourism In Phra Nakhon Si Ayutthaya to be sustainable

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บทความวิจัย (research article)