The Study Causal Relationshipof Motivation AffectsOrganizational Loyalty: Empirical Datafrom Employeesof Modern Trade

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Pashatai Charutawephonnukoon
Morakot Junkrapor


The study attempted was test the goodness of fit of model and to study causal relationship of motivation affects organizational loyalty of employees of modern trade. The sample of this research included employees of a modern trade firm that was selected by using a purposive sampling. A questionnaire was used as a tool to collect data from a sample of 400 sample. The data were analyzed using descriptive statistics including frequency, percentage, mean and standard deviation and inferential statistics using structural equation modeling.

The findings found that: structural equation modeling of causal relationship of motivation affects organizational loyalty of employee of modern trade also correlated with the empirical data where Chi-square = 53.497, p-value = 0.000, Chi-square/df = 2.547, GFI =0.976, AGFI =0.924, NFI =0.966, CFI = 0.978 and RMSEA= 0.064. and hypothesis testing indicated that: motivation including motivational factors and hygiene factors affects organizational loyalty of employee of modern trade, at statistical significance level of 0.05 and predictive power of 67%


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