Factors of acceptance for air conditioning technology (air purifiers and humidifiers) of consumers in the hotel group and laboratory in the Bangkok Metropolitan Region

Abstract

Much of today's pollution and dirt has become a serious threat to human health in recent years. This research aimed to study the factors that influence the acceptance of air conditioning technology of consumers in the Bangkok Metropolitan Region. The research model is a quantitative research. The population and sample group consisted of 306 of small, medium and large factories in Bangkok and its vicinity. Data was collected from the online questionnaire and analyzed by the structural equation models with the maximum probability approximation.

            The results found that most of the sample groups who answered the questions had a high level in opinion of all aspects which are Perceived Ease of Use, Perceived Usefulness, Attitude toward Using, Subjective norm, Descriptive norms, Injunctive Norm, Intention to Use and Actual Use. In relation to the variables, it was found that the factor of the perception of usefulness influenced to the factor of the attitude toward using was 0.226. The factor of the perception of ease of use influenced to the factor of the attitude toward using was 0.148. The factor of descriptive norms influenced to the factor of subjective norm was 0.113. The factor of injunctive norm influenced to the factor of subjective norm was 0.780. The factor of the attitude toward using influenced to the factor of intention to use was 0.253. The factor of subjective norm influenced to the factor of intention to use was 0.503. Finally, the factor of intention to use influenced to the factor of actual use was 0.999. The results of this research will help the entrepreneur in industry to be able to analyze and accurately meet the needs of the consumer groups.