Factors Affecting Chongqing Students' Behavioral Intention to Use WeChat Application for Effective English-Speaking Learning
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Abstract
This research paper aims to examine factors contributed to behavioral intentions on Wchat application to strengthen spoken English learning of freshmen in higher vocational colleges in Chongqing, China. The conceptual framework presented casual association among Service Quality (SQ), Perceived Value (PV), Satisfaction (S), Convenience (C), Attitude (A), and Behavioral Intentions (BI). The researcher employed quantitative method (n=550). Multistage sampling was applied into three stages including judgmental sampling to choosing freshmen from top three higher vocational colleges, stratified random sampling to determining the sample size from each stratum and convenience sampling to distributing offline and online questionnaires to the target group. The Structural Equation Model (SEM) and Confirmatory Factor Analysis (CFA) were applied for the data analysis including model fit, reliability, and validity of the constructs. The results indicated that service quality and perceived value have significant impact on satisfaction. Convenience and attitude significantly effect on satisfaction and behavioral intention respectively. Moreover, the behavioral intention was significantly impacted by satisfaction. In conclusion, six hypotheses were proven to achieve research objectives. This research reevaluated the contributors to behavioral intentions in the spoken English learning context, offering beneficial factors to English language teachers to attracting and satisfying their students.
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