Factors of management ability to enter the digital economy

Abstract

The objectives of this research were: 1. To study internal factors and external factors that affect management ability to step into the digital economy. 2. To study the level of management ability. to step into the digital economy The sample group used in this research The sample size was 400 samples. The sampling used in this study was a purposive sampling. The statistics used to analyze the data consisted of percentage, mean and standard deviation, F -Test, One-Way ANOVA, and Linear Regression Analysis.

The study found that the level of opinions about internal and external factors affecting the ability of management to step into the digital economy found that the overall internal factors had an average of 3. 90. The opinion level was at a high level. Human resource management had an average of 3.84, management factors had an average of 3.96 and overall external factors had an average of 3.85, with competitiveness factors had an average of 3.83 and technology factors had an average 3.85 The results of the analysis of multiple regression coefficients revealed that the internal factors of human resource management and technology external factors affecting the management's ability to step into the digital economy. was statistically significant.