Model of Competitive Advantage of Artificial Flower Entrepreneurs in Thailand
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Abstract
The purposes of this research were 1) to study the factors influencing the competitive advantage of artificial flower entrepreneurs in Thailand, 2) to analyze the relationship of the structural equation that influenced the competitive advantage of artificial flower entrepreneurs in Thailand. artificial flower business operators in Thailand 3) to create a competitive advantage model of artificial flower business operators in Thailand
This research was a mixed method research using stratified random sampling. From a population of 2,828 people, the sample size was determined according to the criteria of Hare et al. The sample group consisted of 340 entrepreneurs and executives. artificial flower business. The instrument used for data collection was a questionnaire. The statistics used in this research were percentage, mean, standard deviation. and structural equation model analysis by Lisrel program.
Major Findings: (1) When considering the influence of variables Characteristics of Entrepreneurship Customer Relationship Management Competitive advantage of artificial flower business in Thailand according to the factors studied Customer Relationship Management It has a positive direct influence on competitive advantage. has a direct influence value of 0.241 Entrepreneurial attributes It has a positive direct influence on competitive advantage. has an influence value of 0.033 service quality It has a positive direct influence on competitive advantage. has a direct influence value of 0.772 Customer Relationship Management It has a positive direct influence on competitive advantage. through service quality the direct influence was 0.241 and the indirect influence was 0.469. Entrepreneurial attributes It has a positive direct influence on competitive advantage. through service quality the direct influence was 0.033 and the indirect influence was 0.334. (2) Models of competitive advantages of artificial flower entrepreneurs in Thailand include Customer Relationship Management Entrepreneurial attributes service quality and the competitive advantage of entrepreneurs Customer Relationship Management Entrepreneurial attributes service quality and (3) the competitive advantage of operators. It has a positive influence on the competitive advantage of artificial flower entrepreneurs in Thailand. The index measures the level of consistency of the model (2= 234.613, df = 95,
2/ df = 2.469, p-value = 0.0517, CFI = 0.980, TLI = 0.971, RMSEA = 0.065, SRMR = 0.022) and (3) Competitive advantages of artificial flower entrepreneurs in Thailand are linked to each other.
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