An Empirical Study of Digital Innovation Literacy Skills that Affect the Orientation and Benefits of Developing Appropriate Digital Innovation Literacy Skills of People in the Northeastern Region of Thailand

Abstract

          This research aimed to investigate personal factors and media consumption behaviors' impact on digital literacy skills and to explore strategies for developing appropriate digital literacy skills among the population in the Northeastern region of Thailand. The study involved a sample of 400 individuals aged 18 and above from the Northeastern region and employed surveys and interviews as data collection tools. Statistical analysis techniques, including percentages, averages, standard deviations, t-tests, and one-way ANOVA, were used for data analysis. The study revealed the following key findings: 1) Personal factors, specifically age and province, significantly influenced the digital literacy skills of the population in the Northeastern region of Thailand. 2) Different media consumption behaviors did not have a significant impact on digital literacy skills in the same population, and 3) The recommended strategies for enhancing digital literacy skills in this region include increasing the use of digital technology in daily life and work through online training. This could create new job opportunities and additional income streams in digital-related fields, benefiting the population in seeking employment and increasing their income. Additionally, the promotion of lifelong learning and adaptability to technological changes is essential for effective digital technology utilization in various aspects of life in the Northeastern region.