High-End Thai Food Service Model in Patong Area, Phuket Province: A Case Study of Crest Resort and Pool Villa

Abstract

This research aims to 1) study the components of Thai fine dining cuisine set in hotels in the Patong area, Phuket Province, and 2) examine customer satisfaction with the Thai fine dining cuisine sets in hotels in the Patong area, Phuket Province. The research was conducted through in-depth interviews with 10 experts experienced in preparing Thai fine dining cuisine, and 150 cuisine sets were prepared to assess customer satisfaction.

          The study continued on the Thai fine dining food arrangement style in Patong area, Phuket Province, with 140 evaluators. The data analysis methods included content analysis, frequency values, percentage values, and standard deviation. The research found that the components of high-level Thai food service can be classified into 5 main components: (1) selection and use of quality ingredients, (2) advanced cooking techniques, (3) food hygiene and safety, (4) techniques for beautifully plating food, and (5) high-quality and standardized food service. The study on customer satisfaction with the Thai fine dining food arrangement style in Patong, Phuket, found that satisfaction with set menu 2 B) had an overall satisfaction mean level of customers with the Thai fine dining arrangement in Patong at a high level (= 3.98).When considering each aspect, the quality and aesthetics of tableware scored (= 4.33), cleanliness and overall atmosphere scored (= 4.30), and comfort of seating and table arrangement scored (= 4.23).