Published: 2026-06-29

Full Issue

ปกวารสาร

Research Articles

Predictors of Sustainable Behavioral Intention among University Students: The Moderating Effects of Organization-Public Relationship in Sustainability Expo 2024

Pacharaporn Kesaprakorn

1-22

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High-End Thai Food Service Model in Patong Area, Phuket Province: A Case Study of Crest Resort and Pool Villa

Siranee Rattanapet, Chayapat Kee-ariyo, Premraphi Ooaymaweerahirun

23-40

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Profit–Quantity Trade-Off Map and Counterfactual Simulation for SKU Portfolio Optimization in Community Pharmacies

Kridsadadanudej Wongwejwiwat, Supanan Phongmuenwai, Kanokwan Yamhong, Kotchakon Sakunhom

41-57

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The Personal Branding of Male Cosplayer that Influences Female Fans’ Purchase Decisions

Phonchita Anuchon, Pornpun Prajaknate

58-71

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The Role of Social Media in Shaping Privacy Perceptions: Online and Offline Self-Disclosure among WeChat Users

Jun Xie, Ratanasuda Punnahitanond, Rosechongporn Komolsevin, Pacharaporn Kesaprakorn

72-87

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The Drivers of Technology Transfer between Manufacturers and Farmers for the Sustainable Supply Chain of the Innovative Organic Rice Products in Thailand

Arthon Prompatanapak, Andrew Thomas, Rachata Khumboon, Natee Chuansanit, Daris Kuakpetoon, Sukhumarporn Upaicheewa, Kannapon Lopetcharat

88-109

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A Comparative Study of the Effectiveness of SEO Content Writing Strategies: A Case Study of a Knee Osteoarthritis Clinic Website in Bangkok

Kittipan Kritsadasawat , Montira Tadaamnuaychai

110-128

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