The Studying an Awareness of Cultural Resource Development Situation and the Driving Forces Behind the Learning Ecosystem of Cultural Tourism in Satun UNESCO Global Geopark

Abstract

This research aims to understand the cultural resource development situation for the advancement of learning ecology and factors driving learning ecology in cultural tourism in the Satun UNESCO Global Geopark area. This study involved collecting qualitative data through unstructured interviews, Co-Creation, and analyzing data using Design Thinking and Case Development tools. The research result engaged various stakeholders systematically, integrating Scenario Development to simulate cultural resource role in line with the objectives. The study identified three key factors driving the learning ecology: 1) Cultural content, 2) Learning activity formats, and 3) Development of learning spaces. Additionally, the research offers insights for utilizing the findings at three levels: 1) Cultural resource screening guidelines for product and service development for tourist 2) Theme development for creating opportunities for group tourism business 3) Development of area policies and amenities to support cultural tourism. The outcomes have raised awareness of the importance of cultural resource development in driving the Satun UNESCO Global Geopark Learning Ecology, beyond solely focusing on geological resources.