Study about the Music Video of contemporary folk songs: Ideological and Cultural Integration.

Abstract

Study about the Music Video of contemporary folk songs: Ideological and Cultural Integration is the Textual analysis of 10 contemporary folk music videos. Which have objectives to study about Ideology through contemporary folk song music videos and characteristics of cultural integration through contemporary folk songs music video presentation. The results showed that contemporary folk music videos got a lot of influence from Western and Asians culture mixed with Thai traditional. Other than that contemporary folk music videos have a big capitalism objective in the major roll of production, alongside with a numerous ways of presentation. Finding out of 4 major presentation commonly used in contemporary folk music videos such as 1. In the combination form of action and conveying 2. In the way of acting 3. In the form of action hidden with meaning 4. In the form of action hidden with meaning and tactfully promoting.