Guidelines for using social media for improve quality of life of the elderly in Lampang Province

Abstract

This research was using the qualitative research methodology to study that had the objectives to study problems, obstacles and quality of life of the elderly in Lampang Province and propose guidelines for using social media to improve the quality of life of the elderly in Lampang Province by in-depth interviews, focus group, and training of the elderly and stakeholders totaled 24 persons.

The research findings revealed that the problems, obstacles and quality of life of the elderly in Lampang Province consisted are 1) economic 2) physical health and disease 3) housing and support 4) social and community. The above problems and obstacles are necessary to use online media to improve the quality of life. Therefore, the elderly and stakeholders finding for ways to use social media to improve the quality of life of the elderly in Lampang Province consisting by 1) using social media to promote awareness of product, advertising, public relations and expanding sales and marketing networks to improve their income 2) using the applications Line, Facebook and YouTube to connect, listen and watch entertainment program, search for information about health to improve their health 3) using the applications Line and Facebook to search and share information on the home arrangement to be hygienic and livable and contact the government for improving housing and supporting the elderly to have good quality of life 4) using social media to increase communication channels with the elderly fund and expanding the number of the elderly network 5) using social media to promote their social work to encouraging their pride and self-worth of the elderly.