Integrating Folk Media and New Media in Promoting and Developing Indigo-dyed Culture in Sakon Nakhon Province, Thailand.

Abstract

The research on integrating folk media and new media in promoting and developing indigo-dyed culture in Sakon Nakhon Province, Thailand, is aimed to study the current Integrating folk media and new media in promoting and developing indigo-dyed culture in Sakon Nakhon Province, Thailand, and to create a communications model for development of Integrating folk media and new media in promoting and developing indigo-dyed culture in Sakon Nakhon Province, Thailand.

            This piece of work is a qualitative research using in-depth interviews and group discussions with 24 primary informants i.e. representatives from Sender, Message, Receiver.

            Result of 1st part, the current Integrating folk media and new media in promoting and developing indigo-dyed culture in Sakon Nakhon Province, Thailand, reveals the communication as follows: 1. Sender–Formal communication, Informal communication, Downward communication, Upward communication, Horizontal communication, Diagonal communication two-way communication and One-way communication. 2. Message–Details of the project. 2) Wisdom of indigo dyed cloth. 3) Knowledge. 3. Media – Human media 2) Folk media 3) New media 4) Traditional media 5) Activity media 4. Receiver - Formal communication, Informal communication, Downward communication, Upward communication, Horizontal communication, Diagonal communication two-way communication and one-way communication. 5. Feedback - reveals the obstacles and problem as follows : The products have the problem about the price. The quality and communication, especially the use of a foreign language. There is a problem with the use of new media. The sender's lack of transfer story. Unable to create the media itself. The substance has the project management by relevant authorities. And strategy has been the promotion of include Communication strategy is the story doing on new media and media strategy integration between traditional media and new media.

            Result of 2nd part, researcher used the concept C4D modeling process integration of folk media and new media communication to send a grammar. In product development and indigo dyed cloth of Sakon Nakhon province. To study the mechanical model and the network bandwidth communication folk media and new media to promote and develop the product indigo dyed cloth province. The city was found that there was a communication strategy integration. The model of integrated folk media and new media communication 2 form is 1. Mixed communications 2. Integrated communication. Modeling the use of integrated media to promote and develop a culture of indigo dyed cloth offense elements 5Ss (5Ss communication model) as follows: 1. S1 Speedy - Setting goals is the promotion and economic development Society and Culture 2. S2 Station -The state media station set up the agency. Responsible for planning, production, media development and media management 3. S3 Speech - Online communication to all networks and all levels 4. S4 Supply- Network link center is the integration of information communication networks of all sectors and all levels. 5.S5 Supervisor - The policy administrator is a policy decision-making authority.