Attitude and satisfaction of followers of Rice Department’s Facebook Fanpage: Rice News Channel
Keywords:
Rice Department’s Facebook Fanpage: Rice News Channel, attitude, satisfactionAbstract
A study entitled "Attitude and satisfaction of followers of Rice Department's Facebook Fanpage: Rice News Channel" had 3 objectives:(1) to study various demographic factors of followers that affected satisfaction towards Rice Department's Facebook Fanpage: Rice News Channel, (2) to study attitude and satisfaction of followers of Rice Department's Facebook Fanpage: Rice News Channel and (3) to study the relationships in regard to attitude and satisfaction of followers of Rice Department's Facebook Fanpage: Rice News Channel. This was a survey research. Data were collected by online questionnaires. The samples were followers of Rice Department's Facebook Fanpage: Rice News Channel with 400 respondents. The study found that: 1. Various demographic factors of followers that affected satisfaction towards Rice Department's Facebook Fanpage: Rice News Channel were genders, education, and marital status. Most followers were males with education below a bachelor's degree with married status. They had the most satisfaction with Rice Department's Facebook Fanpage: Rice News Channel. 2. Followers of Rice Department's Facebook Fanpage: Rice News Channel had positive attitude and were satisfied with Facebook Fanpage in regard to information presentation about rice through the content of infographic media and interesting VDO media and the presentation of various engagement activities with followers. It was found that male followers aged between 49 - 59 years old (Gen X) with married status had positive attitude towards Rice Department's Facebook Fanpage: Rice News Channel. 3. Ages, education and average monthly income were found to be associated with attitude and satisfaction towards Rice Department's Facebook Fanpage: Rice News Channel in regard to
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