Health Communication Model of The Department of Disease Control Through Storytelling Related to Covid-19 on Multimedia with English Title

Abstract

This research aimed to study the health communication patterns of the Department of Disease Control related to COVID-19, which consisted of storytelling characteristics, components, and multimedia formats. This is qualitative research that was published on the official website of the Department of Disease Control (www.moph.go.th), a total of 35 videos between February 1, 2020, as it was the beginning of the COVID-19 outbreak, until December 31, 2021 in Thailand, which is an important event that is worth studying was conducted in conjunction with in-depth interviews. The researchers selected purposive informants, divided into 3 groups: 1) Ministry of Public Health officials, 2) multimedia production experts, and 3) scriptwriters, in order to obtain complete data and use it to effectively analyze the research results.
The study results found that the Department of Disease Control's COVID-19 multimedia storytelling style was divided into 3 types: The storytelling format is educational. 2) The storytelling format is a guide to practice. 3) The storytelling format is informative. This is to make it easy
to use. In terms of multimedia components related to COVID-19 of the Department of Disease Control, there are a total of 35 videos. The Department of Disease Control has applied various types of media, including sound, text, still/moving images, and video, to create new ones to make them more interesting form of multimedia in the form of animation and short news multimedia, according to the appropriateness of each event at that time.
The results of the in-depth interviews found that the storytelling style in health communication is mostly about providing knowledge to the public, not just teaching basic disease prevention methods, but also presenting new ideas about the New Normal means adjusting the way of life that must be lived in a new way in the world with the COVID-19 outbreak to be able to continue safely from infection. Next is the media that recommends guidelines that will help people to be able to act orderly in specific situations for example, when someone is sick at school or work, or when an infected person is found in the community, in order to deal with it effectively, animation multimedia is popular because it is more suitable than short news media results in the production of animation media that is fast, timely, and reaches a wide range of target groups, including children, teenagers, and working adults, because they can choose to use various gimmicks to make it more interesting and finally, the media informs people, which aims to inform important news, such as the establishment of field hospitals or operations in various places, so that the public is informed of the progress of controlling the outbreak and can make informed decisions is most commonly used in short news multimedia because this type of content requires credibility from experts or famous people who actually exist in the real world in order for the recipient to believe in the most accurate information at that time because there is fake news or misinformation, it makes the recipients feel anxious and afraid to get vaccinated against COVID-19. Therefore, this research is a study of media that focuses on providing knowledge, providing guidelines and informing. In the future, we may study health media that provides both knowledge and entertainment for example, health communication through advertising media or health communication through short films to study storytelling on different issues.