Adaptation Guideline of TV program for children ages 4-6 years old in the digital age

Abstract

There are a list of few TV program for children 4-6 years of age or preschool children in Thailand. Due to the sensitive and neat in each process of production. It is also a serious lack of support by the channel and funding from government and the private sector. The battle for the survival of programs for young children in Thailand conducted a lonely and difficult. Current technologies have a role to media exposure a group of parents and young children. The use of screen media such as tablets, smart phones are the main device now. In Thailand, a television channel for children could not stand. And producer of children's program lack of support for viable and sustainable production as foreign countries. That shows the role of the mass media could not meet the needs of all groups in society. While programs for preschool children in other countries including United States, United Kingdom can persist for a long time and can operate appropriate for children both in form and content. And also promote skills in children. However, according to the origin of Sesame Street in the U.S. aimed at preparing for preschoolers, promote academic and social skills. And now the program has been set a systematic and sustained action as a non-profit organization. Operating under the cognitive development of preschool children. The form and content of Peppa Pig program from the UK can well attract children's attention and give them a positive view and natural happiness. Both of Sesame Street and Peppa Pig mainly broadcast via television stations. However, in order to meet the lifestyle of today's internet is widely used. The adaptation using online platforms to enhance access and participation of preschool children as the target audience. Children would access the website to focus on activities. The program use YouTube channels to publish VDO clips and social media, all of which are added to the interaction between the program and the audience. This would be an alternative to the life of the current family. The parents are the selected content, channel set, exposure the timing and duration of exposure to children. This is a new format which is not limited to television. It is an adaptation for today kids’ lifestyle and modern technology that could be used as a guideline in Thailand.