Relationship between Demographic Factors and Social Media Literacy of Undergraduate Students Faculty of Education, Kasetsart University

Abstract

The objectives of this research were to study: 1) online social media usage of undergraduate students of the Faculty of Education, Kasetsart University 2) social media awareness of undergraduate students of the Faculty of Education Kasetsart University 3) the relationship between their demographic factors and their social media literacy

            The research samples were 1^st year undergraduate students, registered in the 1^st semester of academic year 2019, at the Faculty of Education, Kasetsart University. The 149 samples were selected by Sample Random Sampling with 70 percent ratio. The research instrument is Social Media Awareness Questionnaire for undergraduate students at the Faculty of Education Kasetsart University. The data were analyzed by using frequency, percentage, mean, standard deviation and two-way ANOVA.

            The research results were as followings: 1) students have more than 6 years of experience in using social media. The most use of social media platform was Line application. 2) The samples had a high level of social media literacy. 3) There were a statistical significant relationship between the demographic factors, (especially deparment, gender, and domicile) and the social media literacy at .05 level.