A Development of Instructional Video Packages for Construct Knowledge and Raise Self - Awareness on Anti - Electronic Cigarette in Undergraduate Students in Mueang District, Nakhon Pathom Province

Abstract

The research is entitled “A Development of Instructional Video Packages to Construct Knowledge and Raise Self - Awareness of Anti - Electronic Cigarette for Undergraduate Students in Mueang District, Nakhon Pathom Province”. The objectives of this research are to 1) study the problems and needs of instructional video packages that construct knowledge and raise self - awareness on anti - electronic cigarette for undergraduate students in Mueang District, Nakhon Pathom Province; 2) design and develop instructional video packages to construct knowledge and raise self - awareness on anti - electronic cigarette for undergraduate students and 3) evaluate knowledge and self - awareness on anti - electronic cigarette of undergraduate students. The research used co-creation campaign through research and development method (R&D). The sample group in this study obyained by purposive sampling and divided into 2 groups. Group 1 samples were interviewed informants and focus group including administrators or student affair officers in university, undergraduate students in Mueang District, Nakhon Pathom Province, and Anti - Electronic Cigarette institution officers. Group 2 samples were media producers who used creative educational media principles and co-creation campaign. The research instruments were interview questionnaire form, focus group interview, instructional video packages, media evaluation form, and knowledge and raise self - awareness examination form.
The results of research are as follows:
1) the problems and needs of instructional video packages to construct knowledge and raise self - awareness on anti - electronic cigarette in undergraduate student, there are opinions that electronic cigarettes are still a new thing in Thai society. Moreover, electronic cigarette product’s characterization and design are beautiful, modern, stimulating to try. Electric cigarette smoking is more acceptable to new generation as it is presented on the good side and it can help quit smoking. In reality, the potential effects of e-cigarettes are not known. The demand for instructional video packages focuses on content that shows the facts about electric cigarettes smoking. The use of motion picture is a good campaign to be able to communicate content clearly and motivate students to remember. Electronic cigarette companies have developed effective communication styles. Thus, we need to let the youth participate in the project, think together, and work together to solve the problem of electric smoking. 2)Results in developing the instructional video packages involved quality in content and storytelling. It is divided in two terms, the first term is the picture and sound at a moderate level and time at a high level. The second term is the quality assessment results which include content, storytelling, picture, sound, and time at a high level. Therefore, the instructional video packages were developed at a high level. 3) Results in evaluation of knowledge and self - awareness on anti - electronic cigarette of undergraduate students an average is 7.4 point. Using co-creation campaign, the scores significantly improved after producing the video (p< .01).