Thai Government's Communication Strategies to Reduce Family Violence for the Elderly

Abstract

This research was a qualitative research by analyzing the content of legal measures, plans, policies related to communication strategies to reduce family violence for the elderly of the Thai government. The objectives of this research were: 1. To study communication methods 2. To study media types 3. To study message content 4. To study communication channels to reduce family violence for the elderly by the Thai government.

Documentary resources include: 1) the Constitution of the Kingdom of Thailand, 2) the policies of the Department of Elderly Affairs, 3) the Action Plan on the Elderly, 4) Strategies of the Department of Elderly Affairs. 5) Measures to drive the National Agenda on the Elderly Society Resolutions of the National Assembly for the Elderly, Year 2021 6) Criminal Code, B.E. 2499 7) The Elderly Act, B.E. 2003, 2017 8) Announcement of the Ministry of Social Development and Human Security, B.E. 2548 9) Protection Act 2007 Domestic Violence Victims by Selective Sample Selection Method, 19 volumes. Data were analyzed by drawing conclusions.

The results of the research revealed that the Thai government's communication strategies to reduce family violence for the elderly are as follows: 1. Communication methods: 1) setting a national agenda; 2) advocating for policies, measures, mechanisms; 3) changing the law, rules and regulations to facilitate working in the elderly. 4) Develop potential and prepare the population for the elderly. 5) Develop a care system. Protection and protection of rights for the elderly; 2. Types of media such as personal media, print media, activity media, mass media; 3. Message content: building a positive attitude towards the elderly The elderly have knowledge of old age insurance. Determine the content of the message on measures to stimulate the grateful society to develop the government's manpower to have knowledge, understanding, skills and attitudes. for being a potential elderly citizen; 4. Communication channels: 1) building a network of educational institutions, communities 2) stakeholders, partners, partners, government agencies.