The Development of Health Communication Competencies of Health Personnel in Bueng Yitho Municipality, Pathum Thani Province
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Abstract
Research on the development of health communication competencies of health personnel, Bueng Yitho Municipality, Pathum Thani Province. The research intended to study 1) factors affecting success in health communication, 2) community performance competency standards, and 3) components of health communication competency of health personnel in Bueng Yitho Municipality, Pathum Thani Province.
This research applied a qualitative method with document analysis, in-depth interviews, and group interviews. The analyzed document includes: Act on Decentralization Plans and Procedures for Local Administrative Organizations, B.E. 2542 and Amended Edition of 2006; Public Health Act, B.E. 2535, and Amended Edition, B.E. 2017; Local development plan (2023-2027) and Additional edition No. 1/2023 and No. 2/2023 of Bueng Yitho Municipality; Announcement of local development plan (2023-2027); Bueng Yitho Municipality Ordinance according to the Public Health Act 1992; Bueng Yitho Municipality Website Pathum Thani Province; and Bueng Yitho Municipality Journal (Business report) for the fiscal year 2016-2022, 7 volumes, a total of 17 items. In-depth interviews with executives, including the Mayor of Bueng Yitho Municipality, the Director of the Public Health and Environment Division. Interviews with groups of health personnel of Bueng Yitho Medical and Rehabilitation Center, 12 people. Interviews with groups of elderly people receiving health care or participating in activities at Bueng Yitho Medical and Rehabilitation Center, there were 12 people, for a total of 26 people.
The results are as follows: 1) Factors affecting success in health communication were found to be knowledge and understanding of health matters, communication skills, skills in using Information technology, working environment, and knowledge and understanding of public health policy. 2) Community performance standards found that there is policy implementation into practice, health leadership, community and social mobilization campaigns, compliance with health policy standards, participation in initiating social measures, establishment of network partners for community and social mobilization campaigns, providing opportunities, and creating awareness and conditions for leaders. 3. Competency components in health communication were 3.1) Communication methods included seminars, focus group meetings, lectures, training and workshops, home consultation, face-to-face conversations, telephone or online consultations, mobile phone messages, social media or websites, and distributing health information documents, pamphlets, and brochures to target groups. 3.2) Content included providing information on health prevention for the elderly, maintaining physical and mental health, proper nutrition and exercise, health services available in the area, service locations and times, and advice and tips on health care. 3.3) Media types include personal media, printed media, activity media, and online media. 3.4) Communication channels include face-to-face communication, printed and electronic media, and online media communication via websites, Facebook, Line, and email.
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บทความ ข้อความ ภาพประกอบ ตารางประกอบ ที่ตีพิมพ์ในวารสารเป็นความคิดเห็นและความรับผิดชอบของผู้เขียนแต่เพียงผู้เดียว ไม่เกี่ยวข้องกับมหาวิทยาลัยสุโขทัยธรรมาธิราชแต่อย่างใด
บทความที่เสนอพิจารณาในวารสาร e-JODIL ต้องเป็นบทความที่ไม่เคยส่งไปลงพิมพ์ เผยแพร่ หรืออยู่ระหว่างการพิจารณาของวารสารอื่น
กองบรรณาธิการขอสงวนสิทธิ์ในการพิจารณาและตัดสินการตีพิมพ์บทความในวารสาร
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