A Comparison of Factors Affecting the Decision to Rent a Dormitory of the Students in Mueang District, Songkhla Province
Keywords:
Decision to Rent, Dormitory, Student, Service Marketing MixAbstract
The objectives of this study were to 1) study factors affecting the decision to rent a dormitory of male students in Mueang District, Songkhla Province 2) study factors affecting the decision to rent a dormitory of female students in Mueang District, Songkhla Province and 3) compare the factors affecting the decision to rent a dormitory of male and female students in Mueang District, Songkhla Province. Questionnaires were used for data collecting from 402 male and female students in Mueang District, Songkhla Province. Statistics were used for data analysis included descriptive statistics; mean, standard deviation, maximum and minimum, and inferential statistics; regression analysis. The results of the study revealed that 1) the factors affecting the decision to rent a dormitory of male students at 0.05 significant level included process, people, and physical evidence, the 3 factors affected the decision to rent a dormitory of male students 46.20%, 2) the factors affecting the decision to rent a dormitory of female students at 0.05 significant level included process, product, people, and physical evidence, the 4 factors affected the decision to rent a dormitory of female students 27.10%, and 3) a comparison of factors affecting the decision to rent a dormitory between male and female students in Mueang District, Songkhla Province found that the forecasting equation for decision making to rent a dormitory of male students had more R2 than the forecasting equation for decision making to rent a dormitory of female students 19.10%.
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