Comparison of Consumer Perception of Online Retailing Image in Songkhla Province
Keywords:
Perception, Online Retailing, Image, Songkhla ProvinceAbstract
The purposes of this research aimed 1) to study the perceived online retailing image of consumer in Songkhla Province and 2) study compare the consumer perception of online retailing image in Songkhla Province with personal factors. This research is quantitative research. The data were collected by questionnaire from 400 sample online retailing customer in Songkhla Province. Data analysis used are percentage, mean, standard deviation, t-test, and F-test.
The results showed that most respondents were female, aged between 21-30 years, and with bachelor degree. A majority of them were students with an average monthly income less than 10,000 Baht. The consumer were most agree with the perceived online retailing image. However, the difference personal factors and difference perceived online retailing image were statistically significance and non-significance.
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