Vol. 14 No. 1 (2022): January - March 2022

View Vol. 14 No. 1 (2022): January - March 2022

Published: 2022-01-31

Full Issue

Full Issue

ECBA TSU
- PDF

Editorial

Editorial

Anuwat Songsom
- PDF

Research Article

Comparison of Consumer Perception of Online Retailing Image in Songkhla Province

Prasit Rattanaphan, Maneerat Rattanaphan

1-16
- PDF
Potential Development of Agribusiness Enterpreneur in Songkhla Province

Pimarksorn Kaewpakdee, Yupaporn Urairat, Pichet Prommai

17-42
- PDF
Financial Analysis of Melon Production in Lower Southern Region of Thailand

Tarntip Sodawang, Sirirat Kiatpathomchai, Sutonya Thongrak

43-62
- PDF
Ability to Create Value-added from Part of Oil Palm Tree: A Case Study of Agriculture Groups in Nakhon Si Thammarat Province

Piya Pechsong, Suwannee PocharKorn, Sittichai Nuansate, Puden Kaewpibal, Piyaporn Khogsitong, Sarapee Thongsrikeaw

63-82
- PDF
Attitudes and Marketing Mix Affecting the Decision to Buy House Brand Products from Tesco Lotus of Consumers in Songkhla Province

Naruemon Chukanphai, Husna Mukda, Hasamon Pengman

83-100
- PDF
The Moderating Role of an Internet Experience on the Elders’ Intention to Adopt Online Shopping

Parichard Benrit, Warrapojn Panrod, Nursahida Useng

101-120
- PDF
Factors Influencing the Intention of Thai Tourist Revisiting Phuket Province

Chayaporn Detsaro, Cherkarn Seeyong, Wilawan Jansri

121-140
- PDF
Potential of Historical Tourism Site from the Perspective of Local People: A Case Study of Red Tank Historical Park

Chetsada Noknoi

141-166
- PDF
The Effect of Marketing Mix to Attachment and Thai Consumers’ Loyalty of Coffee Shop in Phuket Creative Old Town

Nimit Soonsan, Theeraphan Sa-nguwong

167-184
- PDF
National Economic Interests in the COVID-19 Era: A New Foundational Paradigm

Shinasak Suwan-achariya

185-202
- PDF

Academic Article

Factors Affecting the Competitiveness Enhancement of Preserved Seafood Industry in Thailand: Literature Review

Suradeach Ninubon, Woraluck Lalitsasivimol, Korkaew Jankingthong, Siriluck Thongpoon

203-218
- PDF

นโยบายการคุ้มครองข้อมูลส่วนบุคคล Privacy policy