Development of Information Systems for Community Tourism Management with Participation: Mahout Way of Life

Authors

  • Kajornatthapol Ponwiritthon Faculty of Business Administration Northern College, IQRA Business School, University of Geomatika, Malaysia
  • Kamonthip Kamjai Faculty of Management Sciences, Chiangmai Rajabhat University

Keywords:

Information Systems, Community Tourism, Mahout Way of Life

Abstract

This research aims to develop the information system and assess the satisfaction of using for community tourism management with participation according to the concept of elements of community-based tourism and community context, including cultural landscape knowledge management, integrated marketing strategy, digital marketing management, the potential and readiness of the community, information service, system development using Microsoft Database Manager SQL server and use ASP.net programming language and apply the system in a real usage. Data collected from the community members of Ban Huai Nam Nak and Ban Pror Chang. The population and samples were randomly selected using non-probability sampling technique and mixed method with the technique of determining the quota system of 20 people in order to obtain the appropriate sample size and the reliability of the sample. Then, the sample was randomly selected using convenience sampling and purposive sampling technique from the community members, the youth group of Ban Huai Nam Nak, the chairperson and group members. They must voluntarily provide information and participate in the research by online information system by transferring knowledge to the community tourism management groups to record various information through the online system by themselves. The research result showed that assessing the satisfaction of community members of Ban Huai Nam Nak and Ban Pror Chang in using information systems for tourism management in overall of the information systems was at the highest level, especially in terms of system performance, followed by the possibility and utilization, respectively. The development guidelines for enhancing the product image and value-added to the competitiveness by applying the information systems for community tourism management with participation should focus on: 1.) Fundamental knowledge of community tourism management. 2.) Workshop on the community tourism management. And 3.) there should be a system for monitoring, evaluating, and bringing in various information or mentoring system to transfer new knowledge to develop and solve the problems that will make community tourism management become sustainable in the future.

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Author Biography

Kajornatthapol Ponwiritthon, Faculty of Business Administration Northern College, IQRA Business School, University of Geomatika, Malaysia

Dr. Ratthanan Pongwiritton, graduated his first Bachelor Degree of Accountancy from Payap University in 2000. With his passion on education, he continued his studies and received another 7 Bachelor Degree (BBA, BPA, and LL.B), 2 Master Degree (MBA), MSc. Accounting and Finance Management and Ph.D. in Accounting, DBA. In 2012, he was appointed as Associate Professor in Business Research, School of Business Administration by Nobel University, Los Angeles, California, USA. He is currently a 
Independent researchers and 
Special instructor.

References

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Published

2022-08-31

How to Cite

Ponwiritthon, K., & Kamjai, K. (2022). Development of Information Systems for Community Tourism Management with Participation: Mahout Way of Life. Economics and Business Administration Journal Thaksin University, 14(4), 27–50. Retrieved from https://so01.tci-thaijo.org/index.php/ecbatsu/article/view/251579