Vol. 14 No. 4 (2022): October - December 2022

View Vol. 14 No. 4 (2022): October - December 2022

Published: 2022-08-31

Full Issue

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Editorial

Editorial

Anuwat Songsom
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Research Article

Life Insurance and Provincial Economies

Direk Patmasiriwat, Pawinee Stargell

1-26
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Development of Information Systems for Community Tourism Management with Participation: Mahout Way of Life

Kajornatthapol Ponwiritthon, Kamonthip Kamjai

27-50
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Business Sustainability in Tourism Industry of Community Entrepreneurs Leveraging Biodiversity-based Circular Economy Guidelines

Paphawin Patcharachotsuthi

51-76
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Long–Run Equilibrium Relationship Between Macroeconomic Factors and Total Return (SET TRI)

Wongtawan Uthumrat

77-96
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The Relationship among Profitability,Corporate Governance, and Corporate Social Responsibility of Companies Listed on the Stock Exchange of Thailand

Phatteera Phengphit

97-120
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Survival and Profit of Educational Program: The Adjustment of Tuition Fee under the Uncertainty of Demand and Supply

Siritas Kettanurak

121-138
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Structural Equation Modeling of Financial Experience, Financial Knowledge, Financial Attitude and Financial Planning Influencing on Financial Behaviors of Bank Employees

Chayanee Ruengboonkrud, Sittichai Charoensettasilp

139-158
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The Causal Model of Factors Influencing Technology Acceptance and Intention to Use Online Shopping Services in Modern Trade

Chanchai Meathawiroon, Sudarat Kliangsa-Art

159-182
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Influence and Relationship between Perceived Image, Satisfaction, and Intention to Revisit of Thai Customers towards G Shopping Center, Chiang Mai Province

Piyaphan Klunklin, Sattawat Saiboon, Pagon Gatchalee

183-202
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Academic Article

Measurement Concept, Measurement Error and Quality Inspection of Research Instruments for Conducting Quantitative Research in Economics and Business Administration

Aniwat Kaewjomnong

203-226
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The Service Marketing Mix Factors Affecting the Decision-Making on Using Homestay: The Proposed Conceptual Model

Tantikorn Satirak, Sarannee U-senyang

227-240
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