The Willingness to Pay for Car Parking Building Service Located on Sukhumvit 93 Road in Bangkok Area
Keywords:Willingness to pay, Car parking building service, Contingent Valuation Method
The objective of this study was to determine the Willingness to Pay for car parking rental services on the Sukhumvit 93 road in Bangkok Area. The population studied in this study was inhabitants of Sukhumvit 93, Bangkok, who drove private cars and were affected by roadside parking. The sample size of 400 was calculated by using Yamane's method. The data was collected using a questionnaire and an economic technique known as the Contingent Valuation Method (CVM) with the Iterative Bid Game. The value of the sample group's willingness to pay for car rental service was determined by analyzing the value of willingness to pay for car parking rental service the neighborhood of Sukhumvit 93, Bangkok. The average monthly cost was 979 baht. The findings of this study can be utilized as a guideline for establishing appropriate pricing that will satisfy consumers.
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