Vol. 15 No. 2 (2023): April - June 2023

View Vol. 15 No. 2 (2023): April - June 2023

Published: 2023-04-17

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Editorial

Editorial

Anuwat Songsom

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Research Article

Strategic Human Resource Development for Developing to High- Performance Small and Medium Enterprises in Songkhla Province Providing for the Industrial 4.0

Aniwat Kaewjomnong, Chutimawan Kaewjomnong, Nontapat Noulnim

1-20
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The Development of Agro-Tourism Routes based on A Creative Connection with Local Resources in the Tasaba Community of Wangwiset District, Trang Province

Wipada Thaothampitak, Sippavit Wongsuwatt, Tippawan Jantamaneechot

21-36
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The Willingness to Pay for Car Parking Building Service Located on Sukhumvit 93 Road in Bangkok Area

Buncharat Sonjit, Sivalap Sukpaiboonwat

37-52
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Production Cost Analysis for Profit Planning of Cape Gooseberry Products: Group of Kae Noi Royal Project Cooperative Members

Wipawee Srika, Kamolthip Kamchai, Kajornatthapol Pongwiritthon, Wilaiporn Chaiyo, Walailak Panturee

53-70
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Exploratory Factor Analysis: Characteristic of the Youth’s Tour Program

Noppamash Suvachart

71-92
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Asymmetric Relationship between Trade Openness and Economic Growth: Case study of Thailand

Supanee Harnphattananusorn

93-108
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Relationship between Earnings Management and Dividend Payout of Listed Companies in the Stock Exchange of Thailand

Nattakitta Sansai, Ratchaneeya Bangmek, Kulchaya Waenkaeo, Chaiyot Sumritsakun

109-126
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Attitude and Technology Acceptance among Generation X and Y Consumers Affecting the Decision to Use Online Platforms

Natacha Thep-on, Orachan Sirichote, Chetsada Noknoi

127-142
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Factors Related to Voluntary Car Insurance Decision during the COVID-19 Situation of the Car Users in Surat Thani Province

Pornpen Thippayana, Rapeepat Sompreeda, Nipon Santong, Nalinee Thinnam

143-158
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Factors Affecting Decision to Travel of Thai Tourists at Promthep Cape in Phuket Province after the Covid-19 Pandemic

Nadda Da-oh, Nurisanna Samae, wilawan Jansri

159-178
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Creating Added Value for the Identity of Dala Batik Fabric Linkages in Community-based Tourism in Satun Province

Pitoon Thongchim, Thanapong Wunsaeng, Porntip Seamhan, Suwatchanee Petcharat, Farida Sasha, Arunporn Atimatmaitree, Kidtaya Fuangworawong

179-194
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