Exploratory Factor Analysis: Characteristic of the Youth’s Tour Program
DOI:
https://doi.org/10.55164/ecbajournal.v15i2.259415Keywords:
Exploratory factor analysis, Activity, Event platform, Tour program, YouthAbstract
This research was an exploratory component analysis to find tour program-specific characteristics of the youth tourists' target group by measuring the level of preference for tourism areas, recreational activities, and accommodation service types. The exploratory factor analysis was performed using the principal component analysis method. The correlation coefficient of each pair of variables was determined and the variables with similar correlation scores were grouped into the same component with factor loading >0.50. The results showed that the specific characteristics of youth tour programs are divided into 9 characteristics: nature touch accommodation tour program, closer to local people tour program, slow activities tour program, budget travel tour program, enjoyment activities tour program, natural based tour program, outdoor activities tour program, convenience tour program, and social activities tour program. The specific characteristics of youth tour programs can be used as a guideline for organizing tourism activities, organizing tourism programs including travel itineraries. It supports and promotes special interest tourism and creative tourism. It is mainly suitable for organizing tourism activities, using special interest activities as supplementary activities. It supports promoting tourism that does not adhere to important festivals and long holidays.
References
Ateljevic, I., & Doorne, S. (2004). Cultural Circuits of Tourism: Commodities, Place, and Re-Consumption. A Companion to Tourism. UK; Blackwell publishing.
Bureau of Recreational Promotion and Development. (2008). National Recreation Development Plan No. 1 (2007-2011). Sports and Recreation Development Office. Ministry of Tourism and Sports.
Clark, R. N., & Stankey, G. H. (1979). The Recreation Opportunity Spectrum: A Frame work for Planning, Management and Research. Tech. Rep. PNW-98. Portland, OR: Northwest Forest Experiment Station, Forest Service. USDA.
Cochran W. G. (1963). On a Simple Procedure of Unequal Probability Sampling Without Replacement. Journal of the Royal Statistical Society: Series B, 24(2), 482-491.
Connell, J., Page, S., J., & Meyer, D. (2015). Visitor Attractions and Events: Responding to Seasonality. Tourism Management, 46, 283-298. https://doi.org/10.1016/j.tourman.2014.06.013.
Ek-Iem, B., & Senanimitr, T. (2022). Organic Farm Stay Management to Accommodate the Niche Tourist Market in Ban Pang Term, Samoeng District, Chiang Mai. School of Administrative Studies Academic Journal. 5(1). 44-63.
Esichaikul, R. (2014). Niche Tourism Management. Bangkok: Sukhothai Thammathirat Open University.
Gotschi, E., Vogel, S., Lindenthal, T., & Larcher, M. (2010). The Role of Knowledge, Social Norms, and Attitudes Toward Organic Products and Shopping Behavior: Survey Results from High School Students in Vienna. The Journal of Environmental Education. 41(2), 88-100.
Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2006). Multivariate Data Analysis (6th ed.). Upper Saddle River: Prentice Hall.
Hosany, S., Ekinci, Y., & Uysal, M. (2007). Destination Image and Destination Personality. International Journal of Culture, Tourism and Hospitality Research, 1(1), 62–81.
Jittakwattana, B. (2015). Marketing Management for Tourism Industry. Nontaburi; Fernkaluang printing and publishing limited partnership.
KlinHmunwi, K. (2016). Potential and Community-based Tourism Management Guidlineof LampangLuang Community, KohKha District, Lampamg Province. Journal of Social Academic, 9(2), 190-207.
Lerspipatthananon, W. (2018). Thai Gen Y People’ Travelling Behavior and Motivation Patterns. Dusit Thani College Journal, 12(Special Issue), 135-149.
Management and Development of Registration Technology, Division Office of Registration Administration, Department of Provincial Administration. (2021). Demographic Information Separated by Age (years). Retrieved April 20, 2021, from https://stat.bora.dopa.go.th/stat/statnew/statMenu/newStat/home.php.
Ministry of Tourism and Sports. (2014). National Tourism Development Plan 2012-2016. Bangkok: Ministry of Tourism and Sports.
Nash, R., Thyne, M., & Davies, S. (2006). An Investigation into Customer Satisfaction Levels in the Budget Accommodation Sector in Scotland: A Case Study of Backpacker Tourists and the Scottish Youth Hostels Association. Tourism Management, 27(3), 525-532.
Novelli, M. (2005) Niche Tourism. UK; Routledge.
Onpium, P., & Kaewnuch, K. (2020). Factors Influencing Thai Youth Tourists’ Intention to Visit Lanna Cultural Heritage Sites. Siam Academic Review, 21(1), 33 -46.
Pelasol, J. (2012). Igcabugao: A Potential Tourist Destination in the Southern Part of Iloilo, Philippines.International. JPAIR Multidisciplinry Research is being certified for QMS ISO 9001:2008 by the Anglo Japanese American Registrars of the United Kingdom. 8, March 2012: 90-97.
Phattharayuttawat, S. (2002). Psychological Measurement Guide. Bangkok: Medical Media.
Pitakwong, S. (n.d.). Sport and Tourism. Retrieved April 15, 2021. from lib.dtc.ac.th/ article/tourism/0031.pdf
Ramarn, T., Kubaha, T., Ohsay, K., & Konongbua, P. (2018). Suitable Creative Tourism Activities for Upstream Community, Pha Payom Canal, Phattalung Province. Parichart Journal Thaksin University, 31(3), 103-111.
Richards, G. (2011). Creativity and Tourism: The State of the Art. Annals of Tourism Research, 38(4), 1225-1253.
Richards, G., & Wilson, J. (2006). Developing Creativity in Tourist Experiences: A Solution to the Serial Reproduction of Culture?. Tourism Management, 27(6), 1209-1223.
Rittimontri, P. Z., Deeprom, N., Srirat, P., & Saikaew, W. (2017). Sustainable Tourism Networking System of Khao Phra, Phipoon, Nakhon Si Thammarat. Journal of southern technology, 10(1) 11-19.
Rungpipatpong, S. (2015). Components of Sustainability for Creative Tourism: The Case Study of Amphawa Community, Samutsongkarm Province. Journal of Liberal Art, Ubon Ratchathani University, 11(2), 115-140.
Silpcharu, T. (2005). Research and Statistical Analysis with SPSS. Bangkok: SE-EDUCATION Public Company Limited.
Stainton, H. (2021). Types of Accommodation. Retrieved April 18, 2021, from https://tourismteacher.com/types-of-accommodation/
Standeven, J., & De Knop, P. (1999). Sport Tourism. Champaign: Human Kinetics.
Subsing, B., & Komin, W. (2017). Cycling Behavior and Promoting the Use of Bicycles on Si-Chang Island, Chonburi Province. Journal of Social Research, 40(1), 177-200.
Tasci, A. D. A., Gartner, W. C., & Cavusgil, S. T. (2007). Conceptualization and Operationalization of Destination Image. Journal of Hospitality & Tourism Research, 31(2), 194–223.
TAT Intelligence Center, Tourism Authority of Thailand. (2020). Survey of Thai Tourist in 2020. Retrieved April 20, 2021, from https://intelligencecenter.tat.or.th/articles/ 34101 .
Tsaur, S., Saenchan, K., & Weerapaiboon, W. (2015). An Analysis Push and Pull Travel Motivation for International Youth Travelers: A Case Study of Thailand and Taiwan. Veridian E-Journal, Silpakorn University, 8(1), 500- 514.
Um, S., & Crompton, J. L. (1990). Attitude Determinants in Tourism Destination Process. Annals of Tourism Research, 17(3), 432–448.
Vanichbuncha, K. (2006). Advanced Statistical Analysis with SPSS for Windows. (5th ed.) Bangkok: Thammasarn Company Limited.
Wannathanom, C. (2004). Tour Planning and Organizing. Bangkok: Fuangfa Printing.
Weed, M. E., & Bull, C. J. (1997). Influences on Sport Tourism Relations in Britain: The Effects of Government Policy. Tourism Recreation Research, 22(2), 5-12.
World Tourism Organization. (2008). Youth Travel Matters: Understanding the Global Phenomenon of Youth Travel. Madrid, Spain.
World Tourism Organization. (2014). Long-term Forecast: Tourism towards 2030. The World Tourism Organization (UNWTO). The United Nations.
Zimik, R., P., Deeprom, N., Srirat, P., & Saikaew, W. (2017). Sustainable Tourism Networking System of Khao Phra, Phipoon, Nakhon Si Thammarat. Journal of Southern Technology, 10(1), 11-19.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Economics and Business Administration Journal Thaksin University
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
