Attitude of Donor through Utility Token for Public Hospital
DOI:
https://doi.org/10.55164/ecbajournal.v16i3.266583Keywords:
Incentive Factor, Donation, Utility Token, Public HospitalAbstract
This study aims to investigate the relationship between service users’ attitudes towards donating to public hospitals and the proposal of hospital services through Utility Tokens to donors. The purpose is to increase fundraising efforts and address the issue of budgetary constraints faced by public hospitals. This study used a survey research method combined with a qualitative approach. The sample group consisted of 400 Thai citizens who have used large government hospitals (more than 250 beds) in Bangkok. A questionnaire was used as a tool to collect data. The data were analyzed using statistical methods, including frequency, percentage, mean, standard deviation, t-test and Chi-square tests. Statistical significance was set at a level of 0.05. The results of this study revealed the majority of the sample group had donated to hospitals before. The most common attitude towards donating to hospitals was a charitable one. The most desired thing that the sample group wanted hospitals to provide for donors were direct appointment care services. However, when offered with the option of a Utility Token for donors, the sample group showed a significant trend towards donating more to public hospitals. Those who had donated to hospitals before were more likely to donate more frequently, while those who had never donated to hospitals before showed a tendency to change their minds and donate to hospitals. This study found that both users who had donated and those who had not donated to public hospitals were aware of the funding shortage and believed that public hospitals should receive more funding to improve their services. Offering service rights through Utility Tokens can positively influence the attitude of service users towards donating money to public hospitals.
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