Vol. 16 No. 3 (2024): July - September 2024

View Vol. 16 No. 3 (2024): July - September 2024

Published: 2024-07-31

Full Issue

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Editorial

Editorial

Anuwat Songsom
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Research Article

Application of Reference Model for Supply Chain Operations and Activity-based Costing Systems to Reduce Costs and Logistics in the Drinking Water Production Process

Kesinee Sueni, Suphawadee Saisanit, Ratthaya Phromhitathorn, Rujira Jullapak

1-20
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The Development of a Business Model for Local Fishing Tourism and the Promotion of Consumption of Estuarine Fish, with the Involvement of the Communities in the Songkhla Lake Basin

Wassana Suwanvijit, Jiraporn Kongrod, Sirichan Pakdee

21-40
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Effects of Innovation Adoption and Marketing Mix Factors on Decision to Use TAO BIN Vending Machine Service of Consumers in Hat Yai District, Songkhla Province

Sarocha Karis, Meree Saenim, Wilawan Jansri

41-62
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The Competitive Strategy of Small Operators of Food Business

Pairoj Piyawongwathana, Rakkait Hongthong, Pawana Ankinun

63-80
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Attitude of Donor through Utility Token for Public Hospital

Puripun Jirangkul, Pattaragit Netiniyom

81-96
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Factors Influencing Financial Well-being Among Workers in Buriram Municipality

Raweepan Uttarin, Pitipat Nittayakamolphun

97-112
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The Effects of Quality of Work Life on Employee Engagement and Turnover Intentions: Testing the Moderating Role of Generation

Ukit Maksonsong, Jutamard Thaweepaiboonwong

113-130
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Structural Equation Modeling of the Impacts of Innovation Acceptance and Purchase Satisfaction on Life Insurance Online Purchase Intention in Bangkok

Korntip Apirutanapimolchai, Sawat Wanarat

131-146
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The Influence of Environmental Concern on Intention toward Pro-environmental Behavior among Young Consumers: The Mediating Role of Theory of Planned Behavior

Kamolpong Ratanasanguanvongs, Burin Buntavong, Chanchai Pommi

147-162
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The Role of Behavioral Economic Factors on Saving Decision: The Case of Gen-Y in Thailand

Patipan Boontun, Piyaluk Buddhawongsa, Supanika Leurcharusmee, Kansinee Guntawongwan

163-180
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Unveiling Student Segments: Leveraging Clustering Analysis of Registration Data for Enhanced Recruitment Strategies

Prajak Chertchom

181-196
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