Characteristics of New Generation Entrepreneurs Influencing the Decision to Become Entrepreneurs Among Generation Z

Authors

  • Chayanid Krajangsri Faculty of Social Technology, Rajamangala University of Technology Tawan-ok, Chanthaburi Campus
  • Jetchan Atthaisong Faculty of Social Technology, Rajamangala University of Technology, Tawan-ok, Chanthaburi Campus
  • Siripa Wittayapornpipat Faculty of Social Technology, Rajamangala University of Technology, Tawan-ok, Chanthaburi Campus

DOI:

https://doi.org/10.55164/ecbajournal.v17i3.275711

Keywords:

Character, Entrepreneurs, Generation Z, Decision

Abstract

The objectives of this research are to study the characteristics of modern entrepreneurs and to analyze the influence of characteristics of new generation entrepreneurs influencing the decision to become entrepreneurs among generation Z. The population is generation Z , samples were selected by purposive sampling. Data was collected through questionnaires.  Statistics used in data analysis include descriptive statistics; percentages, means, standard deviations, and inferential statistics is multiple regression analysis.

The results of the hypothesis testing found that the characteristics of new generation entrepreneurs have a positive influence on their decision to become an entrepreneur, statistically significant at the 0.05 level, English proficiency, entrepreneurial orientation, risk taking, compete aggressiveness, internal entrepreneurs, autonomy, innovativeness, and consisting of social interaction. These variables can explain 63.00% of the variance in the decision to become an entrepreneur and has a prediction error of 0.173. The generation Z should develop themselves for the important characteristics of new generation entrepreneurs included English proficiency, entrepreneurial orientation and risk taking.

Author Biography

Chayanid Krajangsri, Faculty of Social Technology, Rajamangala University of Technology Tawan-ok, Chanthaburi Campus

Department of Management for Entrepreneurs

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Published

2025-07-30

How to Cite

Krajangsri, C., Atthaisong, J., & Wittayapornpipat, S. (2025). Characteristics of New Generation Entrepreneurs Influencing the Decision to Become Entrepreneurs Among Generation Z. Economics and Business Administration Journal Thaksin University, 17(3), 59–76. https://doi.org/10.55164/ecbajournal.v17i3.275711

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Section

Research Article