Vol. 17 No. 3 (2025): July - September 2025

View Vol. 17 No. 3 (2025): July - September 2025

Published: 2025-07-30

Full Issue

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Editorial

Editorial

Anuwat Songsom
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Research Article

Analysis of Marketing Potential and Community Enterprise’s Products in Chawang District, Nakhon Si Thammarat Province for Exporting

Wanlapa Phattana, Pattareya Sungnoi, Panida Rattanasupa

1-20
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A Study of the Relationship between Accountants’ Skill in the Digital Era and Work Performance Success of Accountants in Hotel Businesses in Songkhla Province

Mayurin Chaofai, Wasan Kanchanamukda, Witaya Khaokhajorn

21-40
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Designing Weather Index Insurance for Rice Production to Cope with Climate Change in Northeastern Thailand

Nirote Sinnarong, Prasert Janyasupap, Narid Thaiburi

41-58
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Characteristics of New Generation Entrepreneurs Influencing the Decision to Become Entrepreneurs Among Generation Z

Chayanid Krajangsri, Jetchan Atthaisong, Siripa Wittayapornpipat

59-76
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The Relationship between Tourist Behavior and the Potential of Tourist Attractions in Nakhon Phanom Province

Boontham Kharkhanmanee, Kantimarn Chindaprasert

77-92
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The Role of Attitudes, Health and Environmental Awareness, and Marketing Communication on Purchasing Decisions of Organic Cosmetic Products

Sohad Sanyawor, Raschanon Sakdee, Wilawan Jansri

93-112
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The Effects of Information Technology Application for Audit on Audit Quality of Certified Public Accountants in Thailand

Thepthida Samma, Suwan Wangcharoendate, Krittayawadee Gatewongsa

113-132
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The Influence of System Quality, Risk Perception and Satisfaction on the Net Benefits of Booking Train Tickets via D-Ticket Application

Natchanon Chaisiri, Muflihin Nawae, Palapol Khunkleaw, Chetsada Noknoi

133-148
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Building Social Capital through Social Space for People Living in Poverty: A Case Study of Lenoi Craft Community Enterprise, Phatthalung

Pornpan Khemakhunasai, Sanit Srichookiat, Kongkidakorn Boonchuay, Anong Phibal

149-168
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Green Influencer Marketing: The Impact of Eco-Label, Environmental Concern, and Credibility on Purchase Behavior

Khatesiree Sripoothorn, Rattana Sittioum

169-194
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Soft Power and Institutions on Foreign Direct Investment Inflows in the ASEAN+3 Market: Insights from the COVID-19 Transition

Chanatip Suksai, Narut Charoensri

195-214
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