A Study of the Relationship between Accountants’ Skill in the Digital Era and Work Performance Success of Accountants in Hotel Businesses in Songkhla Province
DOI:
https://doi.org/10.55164/ecbajournal.v17i3.277927Keywords:
Digital Accountant Skills, Hotel Business, Work Performance Success, Songkhla ProvinceAbstract
This research aims to 1) study the skills of accountants in the digital age and their job performance. 2) Analyze the relationship between digital accounting skills and job performance success of hotel business accountants in Songkhla Province. This research is a quantitative study, collecting data using a questionnaire. The sample group in the research consists of accountants in the hotel business in Songkhla Province. Simple random sampling was used, with a total of 157 participants. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation. The relationship was analyzed using Pearson Correlation statistics.
The study found that the skills of accountants in the digital age, including accounting knowledge, communication skills, digital technology usage, language diversity, attitudes, and analytical and problem-solving skills, are at a high level. Similarly, their work performance success, which includes work processes, work quality, acceptance, and work speed, is also at a high level. These skills have a moderately positive relationship with the work performance success of hotel business accountants in Songkhla Province, statistically significant at the 0.05 level. The research can serve as a guideline for developing digital technology, communication, and accounting knowledge skills to enhance personnel efficiency through training.
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