Confirmatory Factor Analysis of Soft Skills Development of Undergraduate Students toward Small Business Entrepreneurship in Thailand

Authors

  • Aniwat Kaewjomnong Faculty of Economics and Business Administration, Thaksin University
  • Sirichan Phugdee Faculty of Economics and Business Administration, Thaksin University

DOI:

https://doi.org/10.55164/ecbajournal.v18i2.283772

Keywords:

Soft Skills Development, Undergraduate Students, Entrepreneurship, Small Business Sector

Abstract

The objectives of this study were to examine the level of soft skills development among undergraduate students in the lower southern region of Thailand and to analyze the confirmatory factors of such skills in supporting small business entrepreneurship in the country. This quantitative research employed a sample of 400 personnel working in universities within the lower southern region of Thailand, selected through simple random sampling. The research instrument was a questionnaire with an overall reliability coefficient of 0.95. Data were analyzed using statistical software, employing mean and standard deviation, while confirmatory factor analysis (CFA) was conducted to assess the model fit with empirical data through structural equation modeling (SEM). The findings revealed that the overall soft skills development of undergraduate students was at the highest level. Leadership skills ranked first, followed by critical thinking, teamwork, and questioning and listening skills, respectively. The findings revealed that the measurement model for soft skills development among undergraduate students demonstrated a high level of goodness-of-fit with the empirical data. The model fit indices met the established criteria: x² = 5.73, df = 3, p = .125, GFI = .99, AGFI = .97 and RMR = .0018, demonstrate that the developed soft skills development model is consistent with the empirical data and effectively explains small business entrepreneurship in Thailand. These findings provide significant contributions by establishing a new benchmark for assessing personal and social skills in higher education. Furthermore, the model serves as a strategic tool for university administrators to systematically enhance student competencies in response to contemporary societal demands.

References

Abdullah, W. A., Yaakob, R., & Chik, Z. (2025). Confirmatory factor analysis for measure the marketability of terengganu graduates based on soft skills and graduate awareness. ICRRD Quality Index Research Journal, 6(3), 248-263. https://doi.org/10.53272/icrrd.v6i3.16

Bailly, F., & Lene, A. (2013). The personification of the service labour process and the rise of soft skills: A French case study. Employee Relations, 35(1), 79–97. https://doi.org/10.1108/01425451311279429

Boocha, P., & Janyarat, S. (2022). A study of Thailand 4.0 undergraduate student’s essentials. Ratchaphruek Journal, 20(2), 99-112.

Boonprom, K., & Chuson, P. (2019). Leadership soft skills indicators of school border for administrators. Journal of Educational Administration and Leadership Sakon Nakhon Rajabhat University, 7(26), 178-187.

Boun, K., Makmee, P., & Wongupparaj, P. (2020). Development of multilevel confirmatory factor analysis of 21st century skills model for undergraduate students in Cambodia. Journal of Educational Measurement, 37(102), 230–239.

Connell, J., Sheridan, A., & Gardner, D. (2014). The impact of social capital on graduate employability: Implications for graduate skills and recruitment. Education + Training, 56(1), 70–82. https://doi.org/10.1108/ET-07-2012-0079

Cuberos, R., Serrano-García, J., Serrano-García, I., & Castro-Sánchez, M. (2025). Self-concept modulates motivation and learning strategies in higher education: Comparison according to sex. Education Sciences, 15(7), 873. https://doi.org/10.3390/educsci15070873

Chaithawat, T., & Sinjindawong, S. (2022). The development activities to enhance soft skills in the workplace for undergraduate students of Phuket Rajabhat University. Journal of Kasetsart Educational Review, 37(2), 126–137.

Cochran, W. G. (1977). Sampling techniques (3rd ed.). John Wiley & Sons.

Cohen, J. (1988). Statistical power analysis for the behavioral sciences (2nd ed.). Lawrence Erlbaum Associates.

Chumphet, W., Sakkawanich, T., Satienchaiyakij, P., & Chantakhad, B. (2022). The study on information technology skills for learning in the new normal era of junior high school students in municipal schools Ratchaburi province. Journal of Southern Technology, 15(2), 22–34.

Curran, P. J., Bollen, K. A., Paxton, P., Chen, F., & Harford, T. C. (1998). The noncentral chi-square distribution in confirmatory factor analysis: Technical and empirical perspectives. Psychological Methods, 3(2), 186–198. https://doi.org/10.1037/1082-989X.3.2.186

Damang, T. (2022). Exploratory factor analysis for leadership soft skills of the administrators under the Secondary Educational Service Area Office 38 [Master’s thesis]. Uttaradit Rajabhat University.

Dana, H., Hancock, C., & Phillips, J. (2011). A research proposal to evaluate the merits of writing across the curriculum. American Journal of Business Education, 4(6),

–20. https://doi.org/10.19030/ajbe.v4i6.4357

Dean, A. S., & Julia, I. E. (2019). Soft skills needed for the 21st-century workforce. International Journal of Applied Management and Technology, 18(1), 17–32.

https://doi.org/10.5590/IJAMT.2019.18.1.02

DuBrin, A. J. (2012). Essentials of management (9th ed.). South-Western Cengage Learning.

Frese, M. (Ed.). (2000). Success and failure of microbusiness owners in Africa: A psychological approach. Greenwood Publishing Group.

George, D., & Mallery, P. (2010). SPSS for Windows Step by Step: A Simple Guide and Reference 18.0 Update. Prentice Hall Press.

Gongaut, B. (2019). The confirmatory analysis of life skills among upper secondary students in Chanthaburi Province [Master’s thesis]. Burapha University.

Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis (5th ed.). Prentice-Hall International.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Pearson Education.

Hair, J. F., Jr., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414–433. https://doi.org/10.1007/s11747-011-0261-6

Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2022). Multivariate data analysis (8th ed.). Cengage Learning.

Kaewjomnong, A. (2014). The principles of management (5th ed.). Numsin Advertizing.

Kaewjomnong, A. (2022). Measurement concept, measurement error and quality inspection of research instruments for conducting quantitative research in economics and business administration. Economics and Business Administration Journal Thaksin University, 14(4), 203–226.

Kaewjomnong, A., & Phakee, S. (2023). Graduate qualifications for graduate studies that graduate users desire with transformational leadership. Narkbhutparitat Journal Nakhon Si Thammarat Rajabhat University, 15(3), 214–227.

Kaewjomnong, A., & Makkongka, W. (2024). Assessing IT proficiency in educational workplaces of Thailand’s southern border provinces: An exploratory sequential mixed methods approach. Journal of Southern Technology, 17(2), 75–88.

Ministry of Higher Education, Science, Research and Innovation. (2020). Higher Education, Science, Research and Innovation policy and strategy (2020–2027). Office of the National Higher Education Science Research and Innovation Policy Council. https://www.nxpo.or.th/th/en/higher-education-science-research-and-innovation-policy/

Namnu, M. (2018). The skills of school administrators in the 21st century under Pathum Thani Primary Educational Service Area Office 2 [Master’s thesis]. Rajamangala University of Technology Thanyaburi.

Office of the Council of State. (2019). Human resource development policy plan for fiscal year 2564 (Report). Office of the Council of State. https://www.example.go.th/report.pdf

Office of the Higher Education Commission. (2014). Manual for the Higher Education Commission (OHEC). Ministry of Education.

Paochoo, R., Pianroj, N., Ponathong, N., Wongrit, W., Rattanachai, V., Rob-O, A., & Tohmad, A. (2025). A study of structural equations from the perspective of organic food consumers in Surat Thani. Economics and Business Administration Journal Thaksin University, 17(4), 23–38.

Paopan, C. (2016). Basic concepts and theories of executive leadership for educational institutions in the 21st century. Khon Kaen University.

Penratanahiran, R., & Thongkham, K. (2021). A survey of soft skills needed in the 21st century workplace. Rajabhat Rambhai Barni Research Journal, 15(1), 59–69.

Porkachang, W., & Kanjanapan, R. (2022). The skills of school administrators in the 21st century Piyamit Cluster under the Secondary Educational Service Area Office 4. Journal of Roi Kaensarn Academi, 7(5), 14–28.

Proyrungroj, P., & Chansom, N. (2021). Soft skills factors affecting the workers performance effectiveness of Y generation group in Bangkok. Rajapark Journal, 15(42), 117–128.

Ritcharoon, P. (2008). Research methodology in social sciences (4th ed.). Chulalongkorn University Printing House.

Rungruangkullawanit, S., Prontadavit, N., & Trirat, P. (2023). The development of soft skills to enhance digital citizenship among students of Rajamangala University of Technology. Social Sciences Research and Academic Journal, 18(1), 199–212.

Schumacker, R. E., & Lomax, R. G. (2010). A beginner’s guide to structural equation modeling (3rd ed.). Routledge.

Shakir, R. (2009). Soft skills at the Malaysian institutes of higher learning. Asia Pacific Education Review, 10(3), 309–315. https://doi.org/10.1007/s12564-009-9038-4

Sripongplerd, P. (2025). A confirmatory factor analysis of spiritual resilience in a new normal era for university students in higher education institutions, Thailand. Buddhist Psychology Journal, 10(1), 103–114.

Srisaat, B. (2017). Introduction to research (10th ed.). Suweeriyasarn.

Srisatidnarakul, B. (2007). The methodology in nursing research (4th ed.). Chulalongkorn University Printing House.

Srisatidnarakul, B. (2020). Effect size, power analysis, optimal sample size calculations using G*POWER software. Chulalongkorn University Printing House.

Srisuk, K. (2009). Methodology (3rd ed.). Krongchang Printing.

Susan, A. D., & Julia, I. E. (2019). Soft skills needed for the 21st century workforce. International Journal of Applied Management and Technology, 18(1), 17–32. https://doi.org/10.5590/IJAMT.2019.18.1.02

Thongprasith, P., Yupong, S., & Phoolkrajung, A. (2020). Model for developing emotional skills through self-learning for frontline employees in the service business. Journal of Humanities and Social Sciences Thonburi University, 14(2), 97–108.

Velasco, M. (2012). More than just good grades: Candidates’ perceptions about the skills and attributes employers seek in new graduates. Journal of Business Economics and Management, 13(3), 499–517. https://doi.org/10.3846/16111699.2011.620150

Wadeechareon, W., Leardnaisatt, R., & Teekasap, S. (2017). Research methodology from concept to theory into practice. Se-Education.

Wiles, K. (1995). Supervision for better schools (2nd ed.). Prentice-Hall.

Wiratchai, N. (2009). Research and statistics: Thought-provoking questions. Icon Printing.

Woraphan, P., Tosila, C., & Suknaisith, A. (2019). The confirmatory factor analysis of social skill of senior high school students. Journal of Social Sciences Srinakharinwirot University, 22(1), 90–101.

Downloads

Published

2026-04-29

How to Cite

Kaewjomnong, A., & Phugdee, S. (2026). Confirmatory Factor Analysis of Soft Skills Development of Undergraduate Students toward Small Business Entrepreneurship in Thailand . Economics and Business Administration Journal Thaksin University, 18(2), 65–86. https://doi.org/10.55164/ecbajournal.v18i2.283772

Issue

Section

Research Article