Vol. 14 No. 3 (2022): July - September 2022

View Vol. 14 No. 3 (2022): July - September 2022

Published: 2022-06-27

Full Issue

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Editorial

Editorial

Anuwat Songsom
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Research Article

Solving Vehicle Routing Problem: A Case Study of ABC Drinking Water Company Limited

Worapon Arree, Phanuphong Klinaubon, Sippakorn Kornphan, Thanapat Rattananonsatien, Chirattikan Khotchasit

1-24
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Willingness to Pay and Area Zoning Plan for the Conservation and Development of Bangkok Railway Station (Hua Lamphong) Project using Discrete Choice Model

Piyawong Punjatewakupt, Pichittra Prapassornmanu, Tiraphap Fakthong, Krajangsri Srikrajang Phasomsap, Atiya Wongwat, Jeerayu khowchernklang

25-46
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Assessing the Damage of Personal Data Breach: A Case Study of Bangkok Metropolitan Area

Abhisit Junpakdee

47-62
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The Development of Cultural Landscape Knowledge Management Model with Local Wisdom by Digital Marketing to Promote the Image of the Participation in Community-Based Tourism Products

Kajornatthapol Ponwiritthon, Sikarnmanee Syers

63-84
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The Relationship between Financial Ratios and Stock Prices of The Listed Health Services Sector Companies on the Stock Exchange of Thailand

Luliya Teeratansirikool, Nopparit Nawason, Nalinda Rattanavijit, Ponpirun Thong-oon

85-104
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The Success of Accounting System Design, Internal Control Effectiveness, and Firm Performance: Evidence from Small and Medium Enterprises (SMEs) in Thailand

Salakjit Ninlaphay

105-124
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The Structure Equation Model of Online Purchasing Intentions During COVID-19 Lock down in Songkhla Province

Komonmanee Kettapan

125-144
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The Influence of e-Service Quality and Trust on Repurchase Intention of Online Shopping in Thailand

Beaunisha Buddhakerd

145-158
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The Influence of Brand Personality, Consumer’s Purchase Intention, and Attitude toward Brand on Brand Loyalty in Multi-Level Direct Sales

Phetcharat Jinnupong

159-172
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Formulating Expected Learning Outcomes for the Bachelor of Business Administration Program: Linking to the Requirements of External Stakeholders

Phathara-on Wesarat, Nursahida Useng, Rudsada Kaewsaeng-on, Daranat Tansui, Kanyaprin Tongsamsi, Warrapojn Panrod, Parichard Benrit

173-192
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The Role of Digital Marketing Technology Assimilation by SMEs

Darlin Apasarawirote, Kritcha Yawised

193-212
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