Main Article Content
This study examines undergraduate student perceptions of Korean Wave and how these perceptions impacted their views of Korea and its culture. A mixed research design was adopted using qualitative and quantitative methods. The main components of the Korean Wave–dramas, movies, and pop–were analyzed. The data collected showed that the attractive elements of the Korean Wave were related to aesthetic and structural elements, messages, and differentiation. Overall, participants related well to Korean Wave products and felt that they could connect with the cultural content. The impact of Korean Wave products on students’ perceptions of Korea and its culture was analyzed through correlation analysis, which revealed that perceptions of Korean wave content correlated with participants’ interest in Korean culture.
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