Letter from Editor

Full Issue of April 2021

University Students’ Perceptions of Korean Wave and Its Impact on Their Views of Korea and Korean Culture

7-18

Factors Influencing Behavioral Intention to Use and Use Behavior of Mobile Banking in Myanmar Using a Model Based on Unified Acceptance Theory

19-30

The Attitudes and Preferences of Undergraduate Students toward the Use of Case Studies as an Instructional Methodology

31-41

Local Response and Coping Mechanisms Adopted to Disruptions Associated with the COVID-19 Pandemic at a Filipino State University

42-52

Digital Transformation of Accounting Firms

The Perspective of Employees from Quality Accounting Firms in Thailand

53-62

The Effectiveness of Hyponymy Games to Enhance English Vocabulary Acquisition

63-70

Workplace Fun in Chinese Hospitals

Scale Development and Validation

71-82

The Influence of Supervisory Approaches on Sales Performance Through a Regulatory Focus Perspective in Telemarketing in Bangladesh

83-94

Teachers’ Rationale and Use of Technology

A Comparative Study Involving a Public Technical College and a Private High School

95-106

Life Insurance Buying Decisions

Word-of-Mouth Effects on Thai People

107-115