Published: 2021-04-19

Letter from Editor

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Full Issue of April 2021

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Research Articles

University Students’ Perceptions of Korean Wave and Its Impact on Their Views of Korea and Korean Culture

Hye Sung Park, Amanda Simon, Paluku Kazimoto

7-18

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Factors Influencing Behavioral Intention to Use and Use Behavior of Mobile Banking in Myanmar Using a Model Based on Unified Acceptance Theory

Naing Naing Win, Pyae Phyo Aung, May Thu Phyo

19-30

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The Attitudes and Preferences of Undergraduate Students toward the Use of Case Studies as an Instructional Methodology

Rachaniphorn Ngotngamwong

31-41

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Local Response and Coping Mechanisms Adopted to Disruptions Associated with the COVID-19 Pandemic at a Filipino State University

Moises Neil Seriño, Therese C. Ratilla

42-52

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Digital Transformation of Accounting Firms: The Perspective of Employees from Quality Accounting Firms in Thailand

Suthira Thipwiwatpotjana

53-62

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The Effectiveness of Hyponymy Games to Enhance English Vocabulary Acquisition

Caroline V. Katemba, Yohanan D. Karoline

63-70

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Workplace Fun in Chinese Hospitals: Scale Development and Validation

Jie Jing, Eksiri Niyomsilp

71-82

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The Influence of Supervisory Approaches on Sales Performance Through a Regulatory Focus Perspective in Telemarketing in Bangladesh

Sumaiya Binte Khan, Phanasan Kohsuwan

83-94

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Teachers’ Rationale and Use of Technology: A Comparative Study Involving a Public Technical College and a Private High School

Atipat Boonmoh, Kitiya Khamprem

95-106

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Life Insurance Buying Decisions: Word-of-Mouth Effects on Thai People

Papitchaya Wisankosol

107-115

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