Administration and Communication Management Factors of Bangkok Metropolitan City Museum for Creative Tourism

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กิตพล เชิดชูกิจกุล Kitpon Cherdchookitkul
สุรศักดิ์ จิรวัสต์มงคล Surasak Jirawatmongkol
ชยุต ภวภานันท์กุล Shayut Pavapanunkul

Abstract

The objectives of this study were to 1) study current situation administration and communication management of Bangkok metropolitan city museum for creative tourism 2) synthesize administration and communication management of Bangkok metropolitan city museum for creative tourism. The research was conducted the qualitative research using in-depth interview based on literature review and relevance to documentaryresearch for the research result syntheses. The key informants drawn through purposive method included 21 persons in the public department and relevant to museum bureau groups, the leader of school directors, including related to head of communities.


     The result of this study revealed that :


  1. From In-depth interview of objective 1 can be led to synthesize of objective 2 for administration and communication management factors of Bangkok metropolitan city museum for creative tourism, consisted of 1) strategic level 2) service level and 3) administration and communication management.

  2. Strategic level were as follows : 2.1) policy for creative tourism 2.2) museum administration 2.3) personal 2.4) people participation 2.5) cooperative organization and network 2.6) following and evaluation

  3. Service level were as follows: 3.1) internal museum show activity 3.2) learning center for local and community museum 3.3) activity center for community and Bangkok metropolitan department 3.4) partial status guo in Bangkok metropolitan city museum

  4. Administration and communication management level were as follows: 4.1) service equitable 4.2) timely service 4.3) ample service 4.4) service continuous 4.5) progressive service 4.6) service convenient access to service resource 4.7) convenient and facilities of service resource 4.8) expense ability burden for service client or service user 4.9) service quality acceptance.

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How to Cite
Kitpon Cherdchookitkul ก. . เ., Surasak Jirawatmongkol ส. . จ., & Shayut Pavapanunkul ช. . ภ. (2018). Administration and Communication Management Factors of Bangkok Metropolitan City Museum for Creative Tourism. Dusit Thani College Journal, 11(1), 80–96. Retrieved from https://so01.tci-thaijo.org/index.php/journaldtc/article/view/135480
Section
Academic Article

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