Published: 28-04-2026

Research Article

Electronic word-of-mouth communication, motivation, and potential tourist attractions influencing adventure tourism decisions in Guangxi Province for Generation Z tourists in China

Deng QianFeng, Naphawan Netpradit

1-15

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Strategic Positioning of Sports Tourism Destinations: A Multi-dimensional Image Analysis in the Eastern Economic Corridor (EEC) Context—A Case Study of Chon Buri Province

Panicha Jirasanyansakul , Khanathip Jirasanyansakul

16-30

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Development of Thong Muan with Palmyra Palm Pulp Powder

Kanokwan Teasiri, Prassanee Tubbiyam, Phisut Naknean, Chaowalit Auppathak

31-45

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Development of Formulation and Quality Evaluation of a Functional Local Food Product for the Elderly in Khlong Prap Subdistrict, Ban Na San District, Surat Thani Province

Arissara Chumee, Pongpipat Makchouy, Nit Hathaivaseawong Suksri

46-60

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Development and Quality Evaluation of Water Chestnut Flour Sheets for Culinary Plate Decoration

Apisada Dummee, Thanapop Soteyome, Premraphi Ooaymaweerahirun

61 - 73

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The Impact of Consumer Perceived Value on Word-of-Mouth: The Mediating Role of Perceived Privacy Risk in Omnichannel Retailing

Ping Wang, Yue Huang

74 - 88

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Product Marketing Mix Factors Influencing the Purchasing Decisions for Healthy Bakery Products among Early Middle-Aged Consumers in Chonburi Province

Suneerat Jedsadathummasathit, Watit Intuluck

89 - 103

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The The Effect of blended learning with Metaverse technology and Scaffolding technique to enhance learning competency of undergraduate students in Culinary Arts course

Sirorat Kachendecha, Jaemjan Sriarunrasmee , Rathapol Pradubwate

104 - 118

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Academic Article

Gen Z Tourism and Hospitality Internship: Challenges and Recommendations for Stakeholders

Walaiporn Rewtrakunphaiboon

119 - 130

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The Role of the Big Cleaning Day Activity in Developing the Institutional Identity (Dusit Characters) of Students in the Culinary Management and Culinary Arts Program at Dusit Thani College

Nakrob Narksuwan

131 - 140

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Human Resource Management

Sumana Chantharat, Niwat Chantharat

141 - 151

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