Readiness of Farmers’ for Coffee Production Innovation Adoption in Ban Thap Boek, Lom Kao District, Phetchabun Province
Article Sidebar
Main Article Content
Abstract
This study aimed to 1) examine the socio-economic characteristics of coffee farmers, 2) assess their knowledge of coffee production, 3) investigate their exposure to information and communication regarding coffee production, and (4) evaluate their readiness to adopt coffee production innovations among farmers in Ban Thap Boek Community, Phetchabun Province, Thailand. A mixed-methods research design integrating quantitative and qualitative approaches was employed. The quantitative component included all 136 coffee farmers in Ban Thap Boek Community, while the qualitative component involved 12 key informants. Data were collected using a structured interview questionnaire for the quantitative survey and semi-structured in-depth interviews for the qualitative investigation.
The quantitative findings revealed that the majority of respondents were female (58.82%), with an average age of 49.12 years. Most farmers had no formal education. The average household size was 4.47 members, with an average of 1.64 years of coffee farming experience and an average cultivated area of 1.88 rai. Most respondents cultivated coffee on their own land, employed an average of 1.68 laborers, participated in one farmer group, and relied primarily on a single source of loan financing. Overall, farmers demonstrated a low level of knowledge regarding coffee production. Their readiness to adopt coffee production innovations was generally low, particularly in nursery and planting practices, weed, pest, and disease management, and post-harvest management. However, a moderate level of readiness was observed in certain aspects, including site and climatic suitability, crop maintenance, and harvesting practices. The qualitative findings indicated that Ban Thap Boek possesses considerable potential for producing high-quality coffee. Nevertheless, farmers continue to face significant constraints in knowledge, technology, and innovation throughout the production process, particularly in crop management, pest and disease control, and post-harvest handling. Therefore, efforts should focus on strengthening farmers' capacity through effective knowledge transfer,the provision of appropriate technologies, and the establishment of collaborative networks to enhance their readiness to adopt agricultural innovations and sustainably improve coffee quality.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Article Screening Policy
- All research and academic articles to be published must be considered and screened by three peer reviews in the relevant field / article.
- All articles, texts, illustrations and tables published in the journal are the personal opinions of the authors. Editors don't always have to agree. And no responsibility whatsoever is the sole responsibility of the author.
- The articles to be published must never be published. Where did you first publish? And not in the consideration of other journals If the audit found that there has been a duplicate publication It is the sole responsibility of the author.
- Any article that the reader sees as being plagiarized or impersonated without reference. Or mislead the work of the author Please let the journal editor know it will be your greatest blessing.
References
Berlo, D. K. (1960). The Process of Communication: An Introduction to Theory and Practice. New York: Holt, Rinehart and Winston.
Bloom, B. S., Engelhart, M. D., Furst, E. J., Hill, W. H., & Krathwohl, D. R. (1956). Taxonomy of Educational Objectives: The Classification of Educational Goals. Handbook I: Cognitive Domain. New York: David McKay.
Boonkamma, K. (2021). Extension guidelines for coffee production by the farmers in Thongphaphum District, Kanchanaburi Province [Master’s thesis]. Sukhothai Thammathirat Open University.
Chaiyo, S., Seerasan, N., & Krutmuang Sanserm, S. (2024). Needs for promoting Arabica coffee production of farmers in Phu Kha Sub-district, Pua District, Nan Province. Journal of Agricultural Science and Management, 7(2), 1-7.
Department of Agricultural Extension. (2023). Report on the Situation of Coffee Production in Thailand. Ministry of Agriculture and Cooperatives.
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic Inquiry. Sage Publications.
Ministry of Agriculture and Cooperatives. (2021). Agricultural Development Plan under the Agriculture and Cooperatives Strategy, B.E. 2566 - 2570. Office of the Permanent Secretary for Ministry of Agriculture and Cooperatives.
Nonaka, I. and Takeuchi, H. (1995) The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation. New York: Oxford University Press.
Phetchabun Research Station, Kasetsart University. (2024). Research Report on Agricultural Study of Ban Thap Boek Community. Kasetsart University.
Rogers, E. M., & Shoemaker, F. F. (1971). Communication of Innovations: A Cross-Cultural Approach (2nd ed.). New York: Free Press.
Saisook, J., Koonthong, P., & Kotmongkon, T. (2024). Group of Coffee Farmer’s Development Process in Ubon Ratchathani Province and Design Packaging to Promote Sales. Journal of Human and Society, Sisaket Rajabhat University, 8(1), 137–154.
Weiner, B. J. (2009). A Theory of Organizational Readiness for Change. Implementation Science, 4(67), 1-9. https://doi.org/10.1186/1748-5908-4-67
